About Us

The Treble Group was established in 1999 in Cape Town, South Africa, and began its journey by signing as Manchester United’s partners in South Africa. This partnership that laid the foundations for Treble to establish itself in the South African sports marketing landscape.

Over the last 24 years, Treble has cultivated an immense degree of experience as a strategic marketing agency specialising in sports sponsorship, rights commercialisation, experiential events, brand activation and communications for leading global brands across multiple sporting codes. Treble is an award-winning sports marketing agency, having worked across Sub-Saharan Africa, through 45 African nations, with global brands, in the pursuit of always delivering for the brands that Treble represents.

Treble’s proven track record, and passion for both sport and sports marketing, has further seen our executive team build strong relationships and having worked directly with major sporting platforms such as The Premier League, Formula One, Olympic associations, The European Tour, The PGA Tour, Pro Cycling, World Rugby, and International Cricket. Our team has worked with global and local brands, businesses and organisations such as Manchester United, Southampton FC, Williams Formula One, Alpine F1 Team, Team GB, The Springboks, Munster Rugby, Lions Rugby, DHL Stormers, Cape Town City FC, Western Province Cricket, Qhubeka ProCycling, Lifesaving South Africa and many more.

Our team has conceptualised and staged major events, including South Africa’s No 1 “live” event the HSBC Cape Town Sevens, the 2022 World Rugby Sevens Rugby World Cup, managing the Springboks’ nationwide Rugby World Cup Champions Tours in 2007 and 2019, and the Big Walk, which attracts more than 30 000 entrants to Durban’s iconic promenade.