Team

Our Executive Team

Treble’s Executive team has significant experience in the sports marketing industry. Treble UK has secured the services of industry-leading expertise by combining three stellar UK partners who are experts in English football, European rugby, and Formula One. The Treble (UK) executive team aims to build a solid UK-focused sports marketing agency with close links to the South African market.

“The collective experience, expertise and relationships the Treble (UK) Executive Team brings to the business is truly exciting. I know what we have achieved in South Africa and the experience and expertise from this UK Executive team is very impressive. I am confident that by building trust and most importantly focusing on delivery we can add value and build a world class business. Our 21 years of SA experience, parried with the expertise of our UK partners, will ensure Treble (UK) is at the pulse of high-level integrated sponsorship and sports marketing strategies that guarantee our world-class solutions remain relevant in an ever-changing climate. Our leadership, structure, vision, and operational team are in place and raring to go to market”.
Kyle Nel, Treble Group Managing Director

Kyle Nel

Kyle Nel

Kyle Nel, as Managing Director of the Treble Group in South Africa for well over a decade, has an innate understanding of the sports-marketing landscape and has used his foremost knowledge on media and sponsorship rights values and trends in brand activation to structure highly successful commercial ventures for businesses and rightsholders, both domestically and internationally. Previously, Kyle spent six years as SA Rugby’s Commercial Manager, where he was responsible for developing and maximising the commercial model for the most successful sporting brand in South Africa. In that time Kyle structured and managed all SA Rugby’s sponsorship, supplier, licensing and media rights agreements. Kyle has been instrumental in shaping Treble’s service offering and building the team that consistently delivers.

Keith Harris

Keith Harris

A household name in global sports, Keith Harris has held senior roles and board positions at Morgan Grenfell, Drexel Burnham Lambert, Apax Partners, HSBC, The Football League, Wembley Stadium and Everton FC. Over the last two decades he has been one of the most prominent advisors on football club takeovers having guided over 30 transactions across European football including Chelsea, Aston Villa, West Ham and Manchester City.

Selwyn Lewis

Selwyn Lewis

Selwyn Lewis is the founder of the Treble Group and still very actively involved in the business. After 25 years in financial services in London, he returned to South Africa and founded the Treble Group in 1999, establishing partnerships with Manchester United and the Springboks.

Mark Smith

Mark Smith

Mark Smith had a successful 32 year-career at Unilever, with international experience across the globe. His last role as Chief Enterprise and Technology Officer saw him manage the IT, Real Estate, Finance and HR Services for Unilever global. Highly involved in Unilever and Formula One across Williams, Lotus & McLaren, Mark is also a trustee to the GP trust (F1 Charity) and Chair of their investment committee.

Ben Milhench

Ben Milhench

Ben Milhench is a former professional golfer and ice hockey player who brings over 17 years of professional sports marketing experience. He has held positions within The Premier League, The Championship, European Tour and sport & entertainment market. Ben has led partnerships across global sports properties such as Formula One, WRC, The European Tour Esports, The Premier League, and the Olympics.