Posts

Wimpy partners with Lifesaving South Africa to save lives

/0 Comments/in /by

Treble Group is happy to announce Wimpy as a new national associate sponsor to Lifesaving South Africa (LSA). In line with the family brand’s motto, “Enjoy every moment,” Wimpy identified the opportunity to partner with LSA to assist the lifesaving community to save lives.

Treble is proud to have facilitated the sponsorship between LSA and Wimpy. Treble Group MD, Kyle Nel, is looking forward to seeing the lifesaving community grow from strength to strength. “I am very excited about this relationship. LSA is a voluntary institution built on communities and families enjoying a healthy outdoor lifestyle on our beautiful coastlines and inland waterways.”

“Wimpy epitomises these values by focusing on bringing families together while also supporting a valuable cause that affects all South African communities in terms of water safety and saving lives. I wish both LSA and Wimpy every success in this new and exciting venture,” added Nel.

LSA as a service and sporting organisation is committed to providing lifeguarding services and to promote and educate the development of water safety to all communities of South Africa. Every year LSA equips thousands of lifeguards with the necessary skills to protect South African beaches and inland swimming areas, contributing to public and community safety.

“As a first-time sponsor of Lifesaving South Africa, we are honoured and thrilled to partner with LSA. As a brand that’s centred around family and creating moments worth sharing, Wimpy understands that South African families create a great deal of memories on our beautiful beaches. It is because of the selfless and brave men and women that all of this is possible. We hope our support for Lifesaving South Africa will further enable the lifesaving community to save lives, prevent drowning and promote water safety,” said Jacques Cronje, Marketing Executive for Wimpy.

The sponsorship deal represents a major boost to LSA in their efforts to ensure water safety throughout South Africa. “It is really fantastic that Wimpy has chosen to partner with LSA to save lives and prevent drowning. This partnership serves as an acknowledgement of the selfless work done by our volunteer lifeguards and will assist with improving the service currently provided. The sponsorship also means we will be able to reach more learners with our school Watersmart programme, which is vital if we want to reduce drowning in South Africa,” said Dylan Tommy, LSA President.

Wimpy has come on board in their first year to support LSA across their three main areas of operations:

  1. Associate Partner to LSA Duty Squads
  2. Associate Partner to the South African Lifesaving Championships
  3. Presenting Partner to LSA Schools Watersmart Programme

In addition, Wimpy has identified regional areas where retail stores will support the local lifesaving club members on a local level.

Lifesaving South Africa welcomes Wimpy; a well-loved family brand that shares our passion for water safety to keep communities in South Africa safe.

General Tire sponsorship of Lifesaving South Africa catches award-winning attention

/0 Comments/in /by

Sandton, Johannesburg – The Sport Industry Group shortlisted the General Tire sponsorship of Lifesaving South Africa for “Best New Sponsorship” at the 2018 Sport Industry Awards. Treble Group, the exclusive commercial and marketing agents of the sponsorship, partnered General Tire with Lifesaving South Africa in November 2016 in a joint effort to promote safety on the road and safety in the water. We are exceptionally proud of the achievement and with the awareness that the sponsorship has brought to lifesaving in our country.

The marketing campaign takes advantage of Treble’s 360° approach and unites General Tire and LSA’s shared vision of adventure, sport and safety. Covering three key areas, namely, community service, lifesaving as a sport and drowning prevention education, our marketing solution raises awareness with a comprehensive branding and communications solution.

Community service

In the first year, Treble made sure that all 86 lifesaving clubs in South Africa received duty branding, with all 4,500 active lifeguards receiving fully-branded duty kit. LSA was proud to carry the General Tire brand on all designs, emphasising the team effort between the two organisations. We also managed the GT LSA Duty Calls social media competition, which successfully encouraged lifesaving clubs and their local communities to promote the sponsorship across a wide variety of platforms.

Lifesaving as a sport

In March 2017, General Tire stepped up as the title sponsor to the Lifesaving SA Surf National Championships, in Cape Town for the Junior/Senior age categories and in Port Elizabeth for the Nipper age category. Through an ongoing, innovative media campaign, Treble crafted all editorial content in-house and ensured constant media engagement and awareness in print, digital media and television. This included the introduction “Lifesaving” as a unique sporting category on the Sport24 website and network of media, complete with General Tire branding on the web page. The event also received coverage on SuperSport with two 26-minute segments on SS Showcase and SS Catch-up.

Drowning prevention education

General Tire also sponsored LSA’s Schools Watersmart Programme, a CSI programme that aims to enrich the drowning prevention portion of South Africa’s national curriculum. General Tire and LSA take education around drowning prevention to the next level with interactive talks and workshops, and excursions to the beach, where learners get to witness lifesavers in action. The programme has trained 48 facilitators throughout South Africa, who, in turn, reached over 17,000 learners in 2017. This does not include the number of learners affected by 15,000 posters and flyers distributed at school outreaches and social events.

 

Since the inception of the sponsorship in January 2017, lifesaving in South Africa has grown form strength to strength and the awareness of the General Tire brand has become synonymous with lifesaving. We are holding thumbs for General Tire and Lifesaving South Africa for the Sport Industry Awards in May 2018.

General Tire and Lifesaving South Africa partner to promote water safety across South Africa

/0 Comments/in /by

CAPE TOWN, South Africa, 20 December 2016 – We are proud to announce that the General Tire brand is officially the new title sponsor to Lifesaving South Africa (LSA). The General Tire brand is a brand of Continental Tyre South Africa. In line with the Continental Tyre South Africa road safety ‘Vision Zero’ initiative, General Tire identified the opportunity to partner with LSA to not only keep you safe on the roads but to keep you safe when you are at the beach, swimming pools or at a dam. The General Tire motto is “Anywhere is Possible,” enabling customers to enjoy their journeys and adventures. Keeping you Safe on the Road and on the Beach!

LSA is a service and sporting organisation that is committed to providing lifeguarding services and to help the development of aquatic skills to all communities of South Africa. LSA equips thousands of lifeguards with the skills needed to protect South African beaches and inland swimming areas to create safe havens for tourists and communities.

During the peak season, between December and January, South Africa experiences a high rate of drownings and road accidents. The General Tire and LSA partnership is the perfect blend of both environments, illustrating the importance of promoting safety on the road and safety on the beach.

“General Tire is proud to be associated with LSA. General Tire is committed to making a difference and partnering not only with LSA, but making a difference to all the voluntary lifeguards who contribute to the safety of the South African public,” said Niel Langner, CTSA Marketing Manager.

General Tire has come on board to support LSA across their three main areas of operations:

  1. Naming Rights Partner to both Senior and Nipper National Championships
  2. Primary Partner to LSA Duty Squads
  3. Presenting Partner to LSA Schools Water Safety Programme

Niel Langner stated, “We are both proud and excited about this opportunity to partner with LSA. We have made an initial 3-year commitment and look forward to working with lifeguards, clubs and LSA to build our profile and association with this great South African organisation and the public who enjoy the benefits of the service that LSA provides.”

“We appreciate and understand the difference this sponsorship will make to Lifesaving South Africa. We are very aware of the tough economic climate and to have an international brand like General Tire come on board to support LSA is greatly appreciated. We are committed to working closely with the General Tire team to ensure that both our and their objectives are met as we move forward together,” said Dylan Tommy, LSA President.

Treble Group is proud to have facilitated this exciting partnership. The Treble team has a thorough understanding of the sport and service LSA provides and will work with General Tire and LSA to leverage and maximise the various elements that the sponsorship provides. In due course, working with LSA, more detailed information will be coming forth regarding the opportunities and benefits General Tire plans to initiate with LSA and its associated Club.