EcoWatt is a global leader in renewable energy
Treble was briefed to plan and execute a world-class partnership for EcoWatt that delivers global brand awareness as well as an inspirational sustainability story to tell the world that EcoWatt can ‘be the change’ within the world of Formula One racing – a truly global product.
This strategic partnership brings in BWT Alpine F1 Team’s impressive professional set-up with several world leading aspects to their business. It is a multi-year strategic partnership with Ecowatt, an investment company developing renewable energy assets and funding social impact projects.
The Ecowatt brand identity is visible on Alpine’s 2023 challenger – the A523 – in the current FIA Formula 1 World Championship season as well as on the drivers’ and race team’s overalls at all Grands Prix events in 2023.
Otmar Szafnauer, BWT Alpine F1 Team, Team Principal: “Our partnership with Ecowatt is a long-term project with ambitious targets set to reduce our carbon footprint and fast-track to net-zero emissions. We are thrilled to have Ecowatt on board.”
Ecowatt CEO Thomas Puskas: “Both Ecowatt and Alpine have continuous, rapid innovation in their DNA, so we look forward to working closely with their incredible development teams to pioneer meaningful and measurable change on the No.1 issue facing the planet.”