Wimpy partners with Lifesaving South Africa to save lives

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Treble Group is happy to announce Wimpy as a new national associate sponsor to Lifesaving South Africa (LSA). In line with the family brand’s motto, “Enjoy every moment,” Wimpy identified the opportunity to partner with LSA to assist the lifesaving community to save lives.

Treble is proud to have facilitated the sponsorship between LSA and Wimpy. Treble Group MD, Kyle Nel, is looking forward to seeing the lifesaving community grow from strength to strength. “I am very excited about this relationship. LSA is a voluntary institution built on communities and families enjoying a healthy outdoor lifestyle on our beautiful coastlines and inland waterways.”

“Wimpy epitomises these values by focusing on bringing families together while also supporting a valuable cause that affects all South African communities in terms of water safety and saving lives. I wish both LSA and Wimpy every success in this new and exciting venture,” added Nel.

LSA as a service and sporting organisation is committed to providing lifeguarding services and to promote and educate the development of water safety to all communities of South Africa. Every year LSA equips thousands of lifeguards with the necessary skills to protect South African beaches and inland swimming areas, contributing to public and community safety.

“As a first-time sponsor of Lifesaving South Africa, we are honoured and thrilled to partner with LSA. As a brand that’s centred around family and creating moments worth sharing, Wimpy understands that South African families create a great deal of memories on our beautiful beaches. It is because of the selfless and brave men and women that all of this is possible. We hope our support for Lifesaving South Africa will further enable the lifesaving community to save lives, prevent drowning and promote water safety,” said Jacques Cronje, Marketing Executive for Wimpy.

The sponsorship deal represents a major boost to LSA in their efforts to ensure water safety throughout South Africa. “It is really fantastic that Wimpy has chosen to partner with LSA to save lives and prevent drowning. This partnership serves as an acknowledgement of the selfless work done by our volunteer lifeguards and will assist with improving the service currently provided. The sponsorship also means we will be able to reach more learners with our school Watersmart programme, which is vital if we want to reduce drowning in South Africa,” said Dylan Tommy, LSA President.

Wimpy has come on board in their first year to support LSA across their three main areas of operations:

  1. Associate Partner to LSA Duty Squads
  2. Associate Partner to the South African Lifesaving Championships
  3. Presenting Partner to LSA Schools Watersmart Programme

In addition, Wimpy has identified regional areas where retail stores will support the local lifesaving club members on a local level.

Lifesaving South Africa welcomes Wimpy; a well-loved family brand that shares our passion for water safety to keep communities in South Africa safe.

Another Treble Masterclass

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Treble Group’s Senior Account Manager, Louise Otter, provided yet another masterclass in managing the DHL account for Treble by producing a world-class three-day event fit for royalty. Well done to Louise, whose meticulous planning and strategy ensured a brilliant end result for both Treble and DHL.

The DHL Express Employee of the Year 2018 took place in Cape Town from the 19-21 February, culminating in a glittering, red-carpet Awards Event, which DHL goes to great lengths to show how much they value their top employees in Sub-Saharan Africa.

The valued employees enjoy a variety of activities during their visit, which includes a three-night stay at the Luxurious Westin in Cape Town’s CBD area, and they get to savour some of the most sought-after venues in Cape Town. While the powerboating activity was a huge hit, one of the more poignant outings was a visit to Robben Island to honour Nelson Mandela’s memory.

The Treble team are proud to be a part of this event. Here is a sneak peak at what the DHL Express employees from 42 Sub-Saharan African countries did to celebrate their 2018 achievements. We are really honoured to be associated with DHL, and to deliver world-class activations together.

 

 

 

Treble Group counting down the days

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The DHL Stormers’ 2019 season is almost upon us and Treble Group is once again looking forward to keeping the DHL Newlands faithful entertained while they watch their beloved boys in blue taking on the best the southern hemisphere has to offer.

DHL Newlands is not only the home of DHL WP Rugby, it’s home to where the Treble Group provide a world-class service and solution for the most loyal fans in Vodacom Super Rugby.

Look forward to more innovative DHL activations on our famed Castle Lawns and the exciting on-field half-time DHL Cannonball Challenge, which is always a hit with the DHL Newlands faithful.

The DHL Stormers played three warm-up games in preparation for the 2019 Vodacom Super Rugby season.

Apart from their 33-28 win over the Vodacom Bulls at Cape Town Stadium on SuperHero Sunday, the DHL Stormers beat a Combined Club XV at False Bay Rugby club before a 87-5 drubbing over the Boland Cavaliers in Wellington.

Treble Group wishes the DHL Stormers all the best for the Vodacom Super Rugby opener against the Vodacom Bulls at Loftus Versfeld and we look forward to delivering a world-class fan experience for the season-opening fixture at DHL Newlands as we welcome the Emirates Lions in a clash that’s sure to bring the fans flocking to the home of the DHL Stormers.

 

The popular half-time DHL Cannonball Challenge

Welcome to the Team

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Treble Group welcomes new Communications Coordinator, Alasdair Fraser, who will be managing the communications across Treble and its clients’ social media and online platforms.

Born and raised in Cape Town, Alasdair grew up close to Newlands rugby and cricket grounds, which cemented his love for sport. He travelled the world, experiencing major sports events, while working in the UK and Germany.

He later furthered his studies at the University of Cape Town, majoring in Print Journalism Production. Blending a vast knowledge of sport with his media expertise, Alasdair joined from Highbury Media where he worked on their premium sports titles and was the Managing Editor of SoccerClub – SA’s leading subscriber-based monthly.

We would like to wish him all the best as he joins the Treble Group team.

Treble shines at the Cape Town Sevens

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Treble Group delivered another world-class food & beverage solution at the Cape Town leg of the 2018-19 HSBC World Sevens Series.

The Mother City welcomed the finest sevens players in the world as supporters from across the globe basked in the December sun at the majestic Cape Town Stadium.

The Blitzboks were silenced by a rampant Fiji outfit who were a man down with the scores deadlocked at 12-12 and even the colourful jerseys, which marked the 100th anniversary of the birth of former President Nelson Mandela, could not stop the Islanders’ juggernaut.

South Africa went on to clinch third place, though, with a hard-fought 10-5 win over the old enemy, New Zealand, to give the colourful stream of Blitzboks fans some consolation.

Treble Group is extremely honoured to have been part of this world-class event. Our operations team once again successfully delivered an unmatched food and beverage solution for the fourth year in a row, catering for over 100 000 rugby supporters.

Fifteen bars, 19 food stalls and food trucks manned by our energetic ground staff made sure that everyone at the Cape Town Stadium remained satisfied and hydrated with a wide range of local food and drink options.

We continue our valued partnership with South Africa’s top brewmasters, SAB, to deliver rugby’s staple refreshment at Cape Town 7s. As always, SAB dominated with multiple watering holes, keeping fans topped up with their favourite brew. Our operations team mapped out the logistics with precision, ensuring there was a welcomed lack of long queues.

Treble Group facilitate all of DHL’s various installations. With DHL being the official global logistics partner of the HSBC World Sevens Series, Treble Group provided all the solutions and activate any DHL-related services – including the interactive DHL Fan Zone, which is a highlight for fans at the Cape Town leg of the HSBC World Sevens Series.

Our communications team captured the best-dressed fans who have become the mainstay of Saturday’s festival atmosphere. Our team, the official agency for the Springbok Supporters’ Club media and communications, kept our passionate rugby fans who could not attend up-to-date with the Cape Town 7s vibe.

We are thankful for working with industry greats such as SA Breweries, Spur, Peninsula Beverages, Monster, Kauai and Vida e Caffe as well as the numerous popular food kiosk and food truck providers. We are also exceedingly grateful to SA Rugby for partnering with us at this world-class event and we look forward to counting down to December 2019.

 

Treble unveils MTN as naming rights sponsor of Boktown

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Newlands, Cape Town – Treble is proud to announce MTN as the official naming rights sponsor of the Springbok Supporters’ Club’s Boktown events. With MTN being the headline sponsor of the Springboks rugby team, having naming rights to Boktown will ensure that they bring the game of rugby even closer to Springbok supporters and their customers alike.

Treble has been managing SSC, the official supporter’s club for the Springboks, since 2001 and has been activating Boktown events all over South Africa since 2004. The official supporters’ village creates a unique experience that goes beyond the 80 minutes on the field and offers passionate Springbok fans the best alternative to being at the game. Fans watch the test live on the big screen but the entertainment starts long before the first whistle and continues long after the final whistle with live entertainment, prizes and giveaways, best dressed fan competition and activities for the kids. Fans also get a chance to formally engage with select South African Rugby Legends through a structured ‘Q&A’ session before and after the game

For MTN, rugby is seen as an influential factor in developing national unity and creating positive change. This is further reinforced through unique competitions like ‘The Call Up’ where MTN is searching for the official Bozza, who will be the “social eyes and ears” for South Africa. Campaigns of this nature are just some ways in which MTN hopes to bring the supporters closer to the Springboks. Having naming rights to Boktown further solidifies MTN’s place as a fervent supporter of South African sport and rugby in particular.

Treble Group is extremely excited about the new partnership with many plans to bring South African rugby closer to its supporters through MTN and the Springbok Supporters’ Club.

Treble activates DHL Express Employee of the Year

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A sneak peak at what the Treble team were up to last week when we organised and managed the DHL Express Employee of the Year. DHL Express employees from 42 Sub-Saharan African countries graced Cape Town surrounds to celebrate their 2017 achievements. We are really proud to be associated with DHL, and deliver world-class activations together.

Treble supports fundraising for Cape Town Hospitals

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Treble was so grateful for the opportunity to support the annual AEEI Charity Golf day and help them raise funds for Cape Town public hospitals. Our activation of the 12th hole will contribute to a donation to Paarl Hospital.

Treble delivers top quality service of entertainment and hospitality at DHL Newlands

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Newlands, Cape Town – The DHL Stormers were back to winning ways in their Vodacom Super Rugby campaign at DHL Newlands against the Reds on a cool and cloudy Saturday evening, with a nail-biting 25-19 win. Treble Group was right in the middle of all the action providing hospitality and entertainment solutions to the DHL Newlands crowd.

Treble provided our outstanding and efficient food and beverage solution to the thousands of spectators who turned up to support their boys. We saw to the management of the Castle Lawns, which was buzzing with excited as fans who were eager to begin the gees with a cold Castle Lager and some rugby banter in the beer garden. The stadium bars and kiosks were lively with hungry and thirsty fans and our vendors delivered cordially.

The Treble team also activated entertainment and hospitality at the event. We were pleased to host the DHL KFM Waterwise competition winners, who scored free tickets to the match for their innovative #DayZero advice. We also hosted the DHL Superbru Couch Experience winners, where a handful of lucky fans got to witness front row action by watching the rugby right on the fields, mere meters away from the goal posts.

Half-time entertainment was also managed by the Treble team, seeing to the activation of the DHL Half-Time Cannon Ball Challenge. As usual, this was a fun crowd favourite with DHL Stormers fan Jason Pascoe winning the R 1,000 cash prize.

“It was an awesome feeling being on the middle of the field at DHL Newlands and obviously winning was even better,” said Pascoe, who was overwhelmed by the whole experience.

We wish the DHL Stormers all the best on their derby tour to Pretoria, Johannesburg and Durban to face the Vodacom Blue Bulls, Emirates Lions, and Cell C Sharks respectively.

General Tire sponsorship of Lifesaving South Africa catches award-winning attention

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Sandton, Johannesburg – The Sport Industry Group shortlisted the General Tire sponsorship of Lifesaving South Africa for “Best New Sponsorship” at the 2018 Sport Industry Awards. Treble Group, the exclusive commercial and marketing agents of the sponsorship, partnered General Tire with Lifesaving South Africa in November 2016 in a joint effort to promote safety on the road and safety in the water. We are exceptionally proud of the achievement and with the awareness that the sponsorship has brought to lifesaving in our country.

The marketing campaign takes advantage of Treble’s 360° approach and unites General Tire and LSA’s shared vision of adventure, sport and safety. Covering three key areas, namely, community service, lifesaving as a sport and drowning prevention education, our marketing solution raises awareness with a comprehensive branding and communications solution.

Community service

In the first year, Treble made sure that all 86 lifesaving clubs in South Africa received duty branding, with all 4,500 active lifeguards receiving fully-branded duty kit. LSA was proud to carry the General Tire brand on all designs, emphasising the team effort between the two organisations. We also managed the GT LSA Duty Calls social media competition, which successfully encouraged lifesaving clubs and their local communities to promote the sponsorship across a wide variety of platforms.

Lifesaving as a sport

In March 2017, General Tire stepped up as the title sponsor to the Lifesaving SA Surf National Championships, in Cape Town for the Junior/Senior age categories and in Port Elizabeth for the Nipper age category. Through an ongoing, innovative media campaign, Treble crafted all editorial content in-house and ensured constant media engagement and awareness in print, digital media and television. This included the introduction “Lifesaving” as a unique sporting category on the Sport24 website and network of media, complete with General Tire branding on the web page. The event also received coverage on SuperSport with two 26-minute segments on SS Showcase and SS Catch-up.

Drowning prevention education

General Tire also sponsored LSA’s Schools Watersmart Programme, a CSI programme that aims to enrich the drowning prevention portion of South Africa’s national curriculum. General Tire and LSA take education around drowning prevention to the next level with interactive talks and workshops, and excursions to the beach, where learners get to witness lifesavers in action. The programme has trained 48 facilitators throughout South Africa, who, in turn, reached over 17,000 learners in 2017. This does not include the number of learners affected by 15,000 posters and flyers distributed at school outreaches and social events.

 

Since the inception of the sponsorship in January 2017, lifesaving in South Africa has grown form strength to strength and the awareness of the General Tire brand has become synonymous with lifesaving. We are holding thumbs for General Tire and Lifesaving South Africa for the Sport Industry Awards in May 2018.