SunBet strike it lucky with WPPR

The Treble Team is proud to announce that SunBet, the online betting arm of Sun International, has joined the Western Province Professional Rugby (WPPR) family as sponsors of the DHL Stormers and DHL Western Province teams.

SunBet, which offers a secure online platform through which bettors can bet on the outcome of games, will be an associate sponsor for both teams until the end of 2023.

The deal, which was exclusively brokered by the Treble Group, sees the Cape Town-based sports sponsorship agency securing a third sponsorship agreement that includes iconic sporting brands such as the Six Gun Grill Cape Cobras, Emirates Lions and the well-supported DHL Stormers and DHL WP.

Treble MD Kyle Nel is delighted with this new development and what value it brings: “Looking ahead we foresee exciting times in the rugby market with the unprecedented proposition of the DHL Stormers playing in the Pro16, which is a competitive northern hemisphere competition aligned with the top Irish, Italian, Scottish and Welsh clubs,” he said.

“Treble is proud to have played a major role in ensuring SunBet partners with a world-class rugby franchise that comes from a long and proud tradition of rugby excellence” says Nel. “We’ve recently seen SunBet partnering with the Six Gun Grill Cape Cobras and the Emirates Lions, so we are excited to see them joining forces with a leading rugby brand beginning a new journey with a new rugby stadium, which brings other exciting opportunities”

With SunBet being aligned with one of the oldest and most iconic rugby brands in the South African rugby, and now moving to the majestic Cape Town Stadium, there will be added value to the brands it represents. DHL Stormers are a team that has plenty of support around the country, and even the globe, having produced a number of leading Springbok stars over the years with talent that is the envy of other South African rugby teams.

The sponsorship makes SunBet the official sports betting partner of the teams, while the SunBet logo will feature on the shorts of the matchday kit of both the DHL Stormers and DHL Western Province going forward.

WPPR is proud to welcome a sponsor of SunBet’s standing at the beginning of an exciting new era for the DHL Stormers and DHL Western Province. The teams are at the start of a new chapter and SunBet’s support has further bolstered an impressive sponsorship portfolio, which links WPPR with top brands in the ongoing quest for excellence.

Sponsorship of the teams forms part of SunBet’s plans to expand its presence in the sports arena as it increases the number of games upon which bettors can bet on its secure, online, platform.

SunBet General Manager, Nitesh Matai, said that SunBet is proud to be associated with WPPR as a sponsor.

“Now fans can enjoy game time on TV as well as on our secure platform, where they can place bets against which team they think is most likely to win,” he said.

HSBC Cape Town Sevens to be staged in December as season finale

The HSBC Cape Town Sevens will take on a new mantle after World Rugby announced that the popular event in the Mother City will be the final leg of a revamped and shortened HSBC World Rugby Sevens Series in 2021.

The South African leg of the Series will return to the Cape Town Stadium from 10-12 December after a Covid-enforced absence in 2020. Ticketing details will be announced in due course.

Treble Group is honoured to be part of this world-class event. Our operations team has successfully delivered an unmatched food and beverage solution for the past five events in a row since its move from Port Elizabeth, catering for over 100 000 rugby supporters during the course of each event, which always proves to be highly festive.

The condensed 2021 World Series includes five women’s and four men’s rounds and kicks off in Paris with back-to-back women’s tournaments on two weekends in May, before the teams set sail for the Olympic Games, scheduled for Tokyo in July.

The World Series will then recommence with men’s events in Singapore (29-30 October), followed by joint men’s and women’s events in Hong Kong (5-7 November), Dubai (3-4 December) and finally in Cape Town (10-12 December).

Detailed discussions are continuing with London and Vancouver on the viability of hosting men’s events in the window following the Olympic Games and prior to the HSBC Singapore Sevens in October and further updates to the schedule will be given when available.

SA Rugby CEO Jurie Roux welcomed the announcement and said that the rugby fraternity had been waiting for confirmation of one of the most anticipated sports events in the country.

“The HSBC Cape Town Sevens has delivered a world-class event for spectators and players alike since we moved the tournament to Cape Town Stadium in 2015,” said Roux.

“We are working very hard to ensure the same high standards and expectations are met this year, given the changed environment and expected pandemic guidelines that will apply.”

Roux said the 2021 season would be a taxing one on players and administrators and applauded World Rugby’s efforts in this regard.

“We have seen the disruptions caused by COVID-19 in the last year and it was not easy to get all the moving parts together, especially as the postponed Olympic Games also impacted on the normal planning,” added Roux.

“Credit must go to those involved to make sure that we will not only have a World Series, but also one that could finish on an absolute high here in Cape Town.

“We saw a very good appetite for the dual format of the tournament in 2019 and I am convinced that the same will apply this December. The fact that we will be the final tournament of the series will add to the excitement and drama that is so closely associated with sevens rugby.

“Matches will be played over three days and with some of the world’s best athletes and the unpredictability of sevens, the HSBC Cape Town Sevens will yet again provide our spectators with hours of excellent entertainment.”

World Rugby Interim Chief Executive Alan Gilpin said: “Today’s announcement of the HSBC World Rugby Sevens Series 2021 schedule marks a significant and exciting moment for rugby seven’s re-emergence from the impacts of the global COVID-19 pandemic and we thank HSBC and all Series partners for their unwavering support, and host organisations and participating unions for their hard work, patience and spirit of collaboration.

“As a key driver of game growth, particularly in emerging markets, the continued success of rugby sevens and the Sevens Series is a strategic priority for World Rugby and our US$4 million funding to support sevens programmes is a clear demonstration of our commitment. This unique Olympic year provides a huge opportunity to reach new audiences around the world and introduce them to the speed, skill and excitement of rugby sevens, encouraging them to become future fans of the Series.

“Above all, the health, safety and wellbeing of players, fans and the wider community remains our top priority and all stakeholders will continue to closely monitor global developments with the COVID-19 pandemic and work closely with host governments and health agencies to ensure a safe, secure and highly impactful return to the HSBC World Rugby Sevens Series.”

Sunbet wins big with Emirates Lions sponsorship deal

Sun International’s online betting arm, SunBet, has added the Emirates Lions to its ever-expanding list of sports sponsorships. The announcement follows deal signed last month with the Cape Cobras cricket team, which further shows SunBet’s growing commitment to South African sport.

The deal, which was exclusively brokered by the Treble Group, sees SunBet being aligned with one of the most iconic rugby brands in the South African rugby landscape. The franchise has produced a number of leading Springbok stars over the years, including 1995 World Cup-winning Bok captain Francois Pienaar, who lifted the coveted trophy at the famous home of the Emirates Lions.

“Looking ahead we foresee exciting times in the rugby market with the Lions playing in the Pro16, which is a competitive northern hemisphere competition and supporters are excited about the new experience. Treble is delighted to have played a major role in ensuring SunBet partner with a world-class rugby franchise that is Lions Rugby” says Treble MD Kyle Nel. “We’ve recently seen SunBet partnering with the Cape Cobras, and we are excited to see them joining forces with a leading sporting brand at an iconic rugby stadium.”

General Manager, Nitesh Matai, said that SunBet was proud to welcome the Lions Rugby Company to its growing family. “We are excited to be associated with a leading brand in the rugby sector. As a recognisable and trusted brand, we take great care in who we align ourselves with and believe that the Lions Rugby Company complements our values and will be a successful partner. The SunBet platform is safe and secure and offers unrivalled rugby betting options. This deal communicates our brand and platform to the right audience who can explore those options.”

The deal will also enhance the experience for SunBet customers, giving them interactive access to players, coaches, and management, as well as insider tips. When spectators can safely return to stadiums, customers can also look forward to enjoying VIP hospitality at the home of the Emirates Lions.

SunBet’s sponsorship, which runs until the end of 2023, allows it to expand its marketing strategy to have its brand associated with games played at the Emirates Airline Park.

Pieter Burger, Managing Director of EPS (Pty) Ltd, welcomed SunBet on board as a new partner of the Lions Rugby Company. “As we head into 2021, we are delighted to welcome on board our brand new sponsor SunBet, to be sported on shorts. We are proud to be associated with a company like SunBet, Sun International’s premier sportsbook, and an affiliate that the Lions have long been associated with. We know it will be a long and prosperous relationship.”

DHL announced as Official Logistics Partner for the 2021 Castle Lager Lions Series

Treble is proud to announce that DHL Express, an international leader in the logistics industry, has joined the family of official global partners for the Castle Lager Lions Series 2021.

Partnering with the British & Irish Lions – a major global rugby brand – and the world champion Springboks is a massive coup for the world’s leading logistics company. Both teams will rely on DHL’s key and tailored logistics services as part of a unique partnership,

For the first time ever, the agreement sees all players involved in the series sporting the DHL logo on the back of their jerseys, meaning that DHL are backing the Lions and the Springboks – three-time Rugby World Cup winners – both on and off the pitch with both teams reinforcing DHL’s brand message; Excellence, Simply Delivered

Treble is excited about the prospect of being aligned with one of rugby’s greatest touring sides and exposure that such an event represents for the DHL brand on a global scale. Our award-winning team look forward to executing world-class on-the-ground activations both on and off the field.

The CEO of DHL Express, John Pearson, is thrilled to be adding the Springboks as a partner to DHL’s existing partnership with the British & Irish Lions Tour next year and further building on their global ties with the rugby world.

“Rugby represents many important values such as teamwork, passion, speed and respect, all of which are core qualities that resonate very strongly with our DHL brand values. With both, we further highlight our commitment to rugby and to keeping the world connected. We look forward to engaging with the teams and fans of both the Lions and Springboks before and throughout the Tour.”

As ‘The Team Behind The Teams’, DHL will provide specialized and tailored logistics solutions to both teams on and off the pitch ensuring delivery of all equipment – such as crucial coaching, training and technical gear for a touring party of over 100 people. From coaches, support staff and management, to DHL employees and fans, they all play a key part in ‘The Team Behind The Teams.’

Jurie Roux, SA Rugby Chief Executive Officer, adds: “DHL is a brand that is synonymous with delivering excellence so today marks the partnership of two teams who strive to be the best. DHL have consistently been a supporter of rugby here in South Africa, so we are delighted to have their expertise behind us as we bid to defend our turf against the Lions.”

DHL has been a key partner of the Lions since 2005 delivering the last two Tours to New Zealand in 2017 and Australia in 2013, adding to its longstanding partnership and association with rugby on a global and local level. DHL as a brand is synonymous with rugby globally, thanks to existing partnerships with Rugby World Cups, World Rugby Sevens Series, DHL Stormers in South Africa, Ireland Rugby and Harlequins in England.

“We are thrilled to support both the Lions and the Springboks in the build-up and during the Tour,” said Hennie Heymans, CEO Sub Saharan Africa at DHL Express. “As official logistics partner, we leverage our logistics expertise to help deliver the teams off the field so that they can focus on delivering success on the field. With the addition of the DHL logo on the back of each team’s jerseys, it truly reinforces our commitment of being “The Team Behind The Teams.”

Re-imagining the Sport Industry in SA

The global Covid-19 pandemic has been a catalyst to critical thinking, honest engagement and a recalibration of the sports and entertainment industry.

As everyone in the sports and events industry scrambles to react to the unforeseen situation that Covid-19 has forced upon us, I have spent most of my time engaging with the Treble team, our clients, and our valued partners.

I recently wrote a piece that was published on Sport24 discussing potential ways to reshape our vision in the sports industry, and internally within Treble, I have focused on proactively managing the financials to keep the business afloat, whilst stretching the team to seriously review our business offering and how it might be affected going forward.

I have read a number of published pieces on how our industry will never be the same, and yes, we have addressed the same questions such as, “How will our existing offerings need to be realigned? Should we be moving aggressively into the digital space? Etc.”

This effort has been against an uncertain backdrop of trying to keep the team positive, while you communicate salary reductions and the ever present ‘elephant in the room’ – potential retrenchments.

Our senior management team have consulted extensively as to how businesses are approaching the balancing of books and handling the human resources factors responsibly. This is a first for many businesses and I have adopted a principle of total transparency and dialogue across the board.

We are a “Treble team” and I will work as hard as possible to hold the team together. This is highly challenging for any business as there is an unknown to a major variable, being the “duration” of the impact of this global lockdown.

I have explained to our team, it’s not about whether we can return to the office at level 3,2 or 1. We are an industry that needs the entire economy to open up, businesses to recover, marketing budgets to be committed and more critically, a medical solution be found so that the passionate supporters and athletes can attend our live sporting events.

Externally, I have watched past and present professional sports personalities, their teams, rights federations, sponsors and media partners all dive into the digital space. We have seen players showing themselves training at home; explaining good hygiene practices; challenging each other to various challenges; using this time to help where they can and joining online streaming platforms to engage with supporters via posting comments into the feed.

Treble has been no different, we have updated all our communications platforms to showcase our work, promote our offerings to try and stay top of mind and remain positive. However, I seem to be grappling with more fundamental questions.

Have we as an agency, and all the relevant stakeholders, used this opportunity to fundamentally look at themselves and broaden their reference points to understand what has been changing anyway? The Covid-19 Lockdown has given us an opportunity to stop the bus and think critically about the rapidly changing sports industry and what is global best practice in other industries.

I will borrow the words of someone I recently had an enlightening conversation with, who until recently held the position of Global Head of Sponsorships for a multinational financial institution. Over a long online conversation, we grappled with the above points and he strongly believes that sponsorships are a critical and powerful tool in the market mix.

But rightsholders, and even professional players, need to appreciate that the real value lies with the end customer – the passionate supporter. A large part of the sports industry is sold on the number of eyeballs – being spectators and audience ratings. Major domestic, global rightsholders and personalities market and sell themselves by stressing their attendances, the number of followers they have on their social media platforms, the world-class players that are part of their product, and broadcasting audiences.

The issue is sports still does not control the access or have detailed intelligence on their supporters. Sport and individuals are beholden to the social media platform algorithms and T&Cs regarding their partners engagement on their social media platforms.  Even the online ticketing solutions are often provided by third party service providers, whose aim is to drive foot traffic to their stores or online platforms.

Sport can learn from the music and gaming industries, where I use the following example during the lockdown. Travis Scott released his new soundtrack within the Fortnight gaming platform. Who is Travis Scott, and what does the launch of a song in a game have to do with anything?

Thinking critically, I watched my teenage son contact his friends to ensure they were in the special “world” within the game at a specific time. They spent an hour playing within the game running around as they waited for Travis to appear. The event was the same as a concert of old! Thousands of fans singing and cheering waiting for the main act. Travis finally appeared as a huge hologram of himself, with his new track playing and the boys went mad.

This is my point when I say we have a lot to learn. We are looking at the convergence of entertainment and technology platforms. Sport needs to fully immerse itself into utilising those platforms to capture the minds of this new generation.

Currently, Treble is unpacking how do we effectively stage a virtual FIFA 2020 tournament, which is great, but I don’t believe it gets to the fundamental questions and opportunity we have right now. The value is in having a direct relationship with the fans. Do we really have a direct relationship with them or are we still just pushing content across our communication platforms and counting “likes”?

Do teams and players have any detailed understanding as to their passionate supporter base? Even better, do they have any diagnostics in place to develop bespoke solutions for those supporters?  Yes, Treble could dive into the digital space, but where do we begin? We should start with the end customer in mind. The technology is available, and the passionate fans are open and prepared to engage.

This lockdown has proven that young and old have been immersed in using technology (my 70-year-old in-laws discovered this ‘new’ TV channel called Youtube). Passionate fans want to get closer to their teams and players. They are prepared to grow with them and are willing to share information if their team or favourite player can create a valuable proposition that they trust and speaks to them.

Covid-19 has been a catalyst in recalibrating the way we view sports as a product, and we need to change our mindset if we are to succeed in ensuring that this industry remains relevant in the brave new world we are currently entering.

Our Next Challenge Awaits

As the green and gold glitter settles after the Springboks’ RWC triumph in Japan, the Treble team are busy underway ensuring that the Cape Town leg of the 2019-20 HSBC World Sevens Series will be the best one ever.

It’s exactly one month till we deliver another world-class food & beverage solution, and it’s the final stretch of 2019 for our talented and dedicated team. It’s been an event-filled year, but this one is always close to Treble’s hearts.

The beautiful Mother City will once again welcome the finest Sevens players in the world. But what makes this edition so special is that it’ll be the first time that the world’s top Women in the Sevens arena compete in their own competition.

The ladies’ competition will run alongside selected legs of the 2019-20 HSBC World Sevens Series, with the jewel in the crown coming in the form of the Tokyo 2020 Olympic Games.

Supporters from across the globe will be in their element in the glorious December sun at the majestic Cape Town Stadium, which is one of the Mother City’s iconic treasures and was shortlisted for the Event of the Year Award during the Stadium Business Summit, which took place in the United Kingdom earlier this year.

The award nomination recognised the host venue and the venue’s management/operational team for delivering an excellent event. The Cape Town Sevens was also been named Best Live Sports Experience in South Africa at the Discovery Sport Industry Awards for the past two years.

Treble Group is honoured to be part of this world-class event. Our operations team successfully delivered an unmatched food and beverage solution for the fourth year in a row in 2018, catering for over 100 000 rugby supporters and 2019 promises to be the best one yet.

Special Moment for Treble

Humbled and over-awed was the reaction of Springbok captain Siya Kolisi when he walked out of customs to a united South Africa, where thousands of Springbok supporters were there to welcome their heroes at OR Tambo International Airport in Johannesburg on Tuesday evening.

Kolisi and South Africa’s Director of Rugby, Rassie Erasmus, whose flight via Sydney was delayed by a few hours, walked through the main arrivals hall, which erupted with thunderous cheers when the Bok captain walked through the doors carrying the Webb Ellis Cup.

This is only the beginning of what will be reminiscent of scenes in 1995 and 2007. Treble worked closely together with SA Rugby to successfully organise the Trophy Tour after Jake White and John Smit brought the Webb Ellis Cup following the Boks’ 15-6 win over England in Paris.

It’s our time again, and once again Treble has been tasked with ensuring that millions of South Africans get to see their heroes parade world rugby’s greatest prize. The planning of this project is mammoth and there is very little time to waste. But Treble’s experienced team will strive to ensure that South Africa shares this special moment with their heroes

No rugby team on the planet can eclipse the unification and nation-building that this little golden cup brings to South Africa. Treble has had first-hand experience of this for the entire duration of the tournament.

Treble’s management of Boktowns across the country, and through one of our valued accounts, namely the Springbok Supporters Club, we have seen South Africans from all walks of life unite. The Springbok Supporters Club is owned by South African Rugby Union (SARU) (51 percent) and Treble (49 percent).

Springbok Supporters’ Club account manager, Carmen Taylor, has been overawed by the power of rugby to unite all South Africans. “The Springboks have raised the hopes of a nation and united South Africans globally. We stand proudly behind the Boks and throughout the Rugby World Cup the Springbok Supporters Club has been in the front row rallying the support of the fans.

“With eleven official Boktown venues, Treble has seen thousands of Springbok fans gather to watch the games on the big screens. The atmosphere at Boktowns has been electrifying and we continue to drive the passion of the fans as we celebrate with the Boks on their victory parade.

The trophy tour kicks off in Gauteng on Thursday, 7 November, with the Bok bus travelling through parts of Pretoria, Johannesburg and Soweto.

On Friday (8 November) the Boks will be in Durban, followed by stops in East London (Saturday 9 November), Port Elizabeth (Sunday 10 November) and Cape Town (Monday 11 November).

Castle Lager joins Boktown

Treble is happy to announce that legendary South African beer brand, Castle Lager, who’ve stood the test of time since 1895, has come on board as a Boktown sponsor.

Treble’s valued relationship with AB InBev has seen them work together with great synergy and passion in the local rugby landscape for many years. With the Springboks off to Japan later this year, the rugby space globally will be a hive of activity.

Treble MD. Kyle Nel, is delighted to have a proudly South African brand on board and is encouraged by the growing excitement in the local rugby landscape in the coming months. “As one of our longstanding partners, we value our relationship with AB InBev and we are happy to have a passionate, true South African brand such as Castle Lager aligned with Boktown,” says Nel.

“We have enjoyed working with this famous brand in the rugby environment, particularly the Castle Lawns during Vodacom Super Rugby at DHL Newlands and the HSBC World Rugby Seven Series at the Cape Town Stadium, and we look forward to building on that relationship in what is a very important year for South African rugby.”

South Africans are known for loving their sport and nothing brings fans together than the Springboks and Castle Lager – as their tagline says: ‘It all comes together with a Castle’.

Castle Lager joining Boktown as a sponsor coincides with the release of a unique Castle Lager SA supporters jersey. The legendary beer brand believes in the unifying power of sport to harness the collective spirit of our diversity. That’s why they are proud to bring you one jersey that represents our iconic sporting moments, made from those moments’ iconic jerseys. Finally, one jersey that unites us all, a true symbol of our spirit across all teams. One Nation. One jersey. One Beer.

AB InBev Head of Sponsorships, Gregg Fry comments, “As proud sponsors of the Springboks, Castle Lager recognises the importance of supporting our boys in green and gold. For this reason Castle Lager is particularly excited to be partnering with Boktown as it allows the brand to share the passion we have for rugby and the Springboks with the fans.

“Castle Lager, South Africa’s patriotic beer brand invites fans to come together as one to the best fan viewing experience to show their support.”

Treble Walked To The Beat in Durban

May is always a special month on the Treble Group calendar and we are proud to have managed and delivered yet another successful Discovery East Coast Radio Big Walk.

Partnering with Discovery and East Coast Radio, we united 30 000 people on Durban’s picturesque promenade. Family, friends and colleagues of all ages, backgrounds, fitness levels basked in beautiful weather in what was another unforgettable experience.

As official event organisers, Treble worked tirelessly to maintain a high standard of planning throughout to ensure all operations functioned optimally.

A key part of the Big Walk experience is staging a fun, highly interactive event that showcases the beauty of Durban and its people. This year walkers were asked to #WalkToTheBeat – and they certainly did!

We worked seamlessly with our partners to deliver an intricate branding and staging solution, beginning at uShaka Marine World, where participants started their walk with live entertainment and a distinct vibe of unity.

We continued the experience by ensuring our entrants remained hydrated, while being mindful of our precious planet by making sure that all recyclable items such as plastic were picked up along the route during and after the event.

The finish line was, as always, at the majestic Moses Mabhida Stadium, which enhanced the walkers’ feeling of community. We then welcomed participants into People’s Park to celebrate their finish, with a variety of food and beverage options (starting with an ice-cold, complimentary aQuellé) and live entertainment by East Coast Radio and Virgin Active.

This year we had some new and exciting activations with Vodacom and Tiger Wheel & Tire showing why they lead the pack in the South African branding landscape. We also managed the corporate hospitality solution with great aplomb, giving companies and organisations their own exclusive areas to unwind and cool down after their team-building experience.

Treble is honoured to be part of Durban’s biggest mass participation event, and to be in partnership with East Coast Radio and Discovery. These two industry leaders are a privilege to work with and make the event unforgettable one for us. We would also like to thank the event sponsors: aQuellé, Tiger Wheel & Tyre, Daily News, Smith & Nephew and Rotary International.

We are already looking forward to 2020!

 

Busy Month for Treble

It was a busy month for the Treble Group as the annual General Tire Lifesaving South Africa National Club Championships took place at Kings Beach for the second year running in Port Elizabeth during late-March.

The event, which has seen some encouraging changes over the past few years, brings together 1 700 athletes from more than 40 clubs and saw them compete in 528 events over seven days to make it the biggest competitive carnival of its kind in the history of South African lifesaving.

As the exclusive commercial and marketing agency to Lifesaving South Africa, while also being the brand activation agency for title sponsors, General Tire SA, Treble worked tirelessly to deliver a world-class event that has a strong family-orientated element. And with Wimpy South Africa joining this year’s event as associate sponsor, Lifesaving South Africa has added even more value to the competitors and fans.

With increased media exposure through Independent Media and Sport24’s online platform, the flagship event has become a major fixture on the South African sporting calendar. Treble’s senior account manager for Lifesaving South Africa, Carmen Taylor, has the seen the annual event go from strength to strength in just a couple of years and is encouraged by its growth.

“Watching the growth of this prestigious event has been a pleasure to witness. Lifesaving South Africa is a voluntary institution built on community and family sharing in a healthy and outdoor lifestyle. The competitive spirit matches the goodwill and sportsmanship that resonates during the championships. Having Wimpy SA on board, has enhanced these values going forward.

“What’s also been encouraging to see is how successful the centralisation of the entire event has been. Last year saw Lifesaving South Africa and General Tire South Africa initiate the very first consolidation of the full spectrum of its national championship events into one extended platform in Port Elizabeth, with the Pool events held at Newton Park and the Surf events at King’s Beach.

“This has been a masterstroke in ensuring competitors [and families] all participate under one event. Nippers, Juniors and Seniors, plus the Pool event, compete in a single competition structure, making the organisation and logistics behind the scenes a streamlined exercise that fulfills every aspect of Lifesaving South Africa’s vision.”

The second year since the reintroduction of surf boat racing, known as the Surf Boat Shootout, has become one of the more popular and spectacular events at the General Tire Lifesaving South Africa National Club Championships. It’s one of the iconic lifesaving events with a rich heritage that has been in the wilderness for many decades.

The surf boat race involves a five-person team and an eight-metre fibreglass oar-driven surf boat. Four members of the team (rowers or crew) row and one member steers the boat (sweep). The crew rows out through the break and around a buoy approximately 500-metres out to sea and returns to the beach.

Surf boat veteran of over 30 years and the 2019 Shootout winning captain, Dave Clements, has been overawed by the interest in the event and is happy to see its regeneration.

“Last Champs was a new era in surf-boating. Thanks to Treble, it was the first time in many decades that we had any form of TV and media coverage, and prize money. Besides that, the coverage on SuperSport was priceless for the sport. The whole lead-up and execution of the event sparked new interest among all the top clubs across SA and we look forward to the coming years.”