Treble UK assists Qatar Airways to secure title rights to the Qatar Airways Cup

One of global rugby’s greatest rivalries – the Springboks vs All Blacks – will be reignited at Twickenham in London on Friday 25 August with the two nations playing for a brand-new trophy, the Qatar Airways Cup.

The match marks the first clash between the two teams at Twickenham since the 2015 Rugby World Cup semi-final, and the Treble UK team are delighted to have assisted Qatar Airways in securing and shaping the inaugural Qatar Airways Cup.

Treble Group UK Managing Director, Mr Kyle Nel, is proud to see the fruition of these dynamic partnership that showcases two of the world’s biggest rugby brands. “After strategically advising and assisting Qatar Airways to enter the Global Rugby market through their United Rugby Championship and European Professional Club Rugby partnerships, Treble UK identified and assisted Qatar Airways to secure and shape the Qatar Airways Cup, said Mr Nel.

“The timing, venue and history of this fixture all added to strategic thinking,” Mr Nel added. “In addition, the supporters’ response with Twickenham being almost sold out, and the match being broadcast across all key rugby territories confirm the interest. We wish both teams every success for the Qatar Airways Cup, and the coming months of world-class international rugby.

With Qatar Airways as title sponsors of this fixture, rugby fans from South Africa, New Zealand, the UK and around the world have the perfect means to attend this compelling match-up.

The seven-time winner of the “World’s Best Airline” as voted by Skytrax will take centre stage as the match naming rights partner.

Qatar Airways can facilitate the movement of rugby fans all over the world to watch their favourite teams compete. The airline flies to more than 160 destinations, including Cape Town, Durban and Johannesburg in South Africa.

Qatar Airways Group Chief Executive, His Excellency Mr Akbar Al Baker, said: “Qatar Airways is honoured to be the title sponsor and naming rights partner for this match at Twickenham Stadium, hosting one the greatest rivalries in competitive sports history.

“The South African and New Zealand teams are giants in the world of rugby and we are excited to be part of this journey, while uniting the fans before the start of the world cup.

“Qatar Airways has a long history of supporting global sports, including rugby, Formula 1 and football. We believe in bringing people from all over the world closer together through travel and sport and are proud to continue the expansion of our sports partnership’s portfolio.”


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