The Treble team is delighted to announce that Wimpy has renewed its existing partnership as national associate sponsor to Lifesaving South Africa (LSA). In line with the family brand’s motto, “Enjoy every moment,” Wimpy will continue to partner with LSA to assist the lifesaving family in saving lives.
The Treble Group, which facilitated the initial partnership in 2019 between LSA and Wimpy, played an integral role in the renewal process. Treble Group MD, Kyle Nel, is looking forward to seeing the lifesaving community grow from strength to strength: “I am very excited about building on this existing relationship. LSA is a voluntary institution built on communities and families enjoying a healthy outdoor lifestyle on our beautiful coastlines and inland waterways.
“Wimpy epitomises these values by focusing on bringing families together, while also supporting a valuable cause that affects all South African communities in terms of water safety and saving lives. The renewal represents a major boost to LSA in their efforts to ensure water safety throughout South Africa, and while the COVID-19 pandemic has come with its unprecedented challenges, this partnership serves as an acknowledgement of the selfless work done by the lifesaving volunteers. I wish both LSA and Wimpy every success in this continued partnership,” added Nel.
Wimpy’s sponsorship renewal sees their famous and well-loved brand continuing to support the three main pillars of Lifesaving South Africa, voluntary water safety, the Watersmart education program and Lifesaving SA Champs, which is expected to take place from 2-9 October in Gqeberha, formerly known as Port Elizabeth.
There will also be a greater reach for learners with LSA’s school Watersmart Program, which is vital in creating awareness amongst the youth around water safety to reduce drowning in South Africa and one of LSA’s most important objectives in ensuring South Africa’s beautiful coastlines, inland waterways and public swimming areas are safe for all South Africans.
“As a family brand, Wimpy is committed to ensuring that special memories created amongst families across South African beaches are happy and safe memories, under the caring eye of our volunteer lifeguards. By also partnering with the Watersmart education programme, it ensures the communities we serve, are better informed and skilled as to how to interact with water allowing for the creation of greater happy moments,” said Jacques Cronje, Marketing Manager, Famous Brands.
“Lifesaving South Africa welcomes the renewal of the relationship with Wimpy in our efforts to prevent drowning. The brands of Lifesaving SA and Wimpy are synonymous with family and healthy and safe recreation. Our core mission is to channel massive efforts of energy to ensure that our young nippers and micro nippers, at all of our voluntary clubs, are taught to be water safe and competent in and around water bodies and to ensure they understand the risks and are able to mitigate those risks. Moving into the schools and communities, we view this partnership in taking our #WaterSmart campaign to greater scales to ensure that water safety reaches every vulnerable child and home,” said Dhaya Sewduth, Lifesaving South Africa President.
“While the COVID-19 pandemic has come with unprecedented challenges, this partnership serves as an acknowledgement of the selfless work performed by the volunteer lifeguards and their ever-present vigilance and watchfulness, so that one’s guard is not dropped. We are confident that the partnership with Wimpy will go a long way in promoting a safe, healthy and exciting lifestyle. For that we are grateful for the Wimpy sponsorship,” he concluded.
Treble and Lifesaving South Africa welcomes the ongoing support from Wimpy – a well-loved family brand that shares our passion for water safety to keep all communities in South Africa safe.