Treble unveils MTN as naming rights sponsor of Boktown

Newlands, Cape Town – Treble is proud to announce MTN as the official naming rights sponsor of the Springbok Supporters’ Club’s Boktown events. With MTN being the headline sponsor of the Springboks rugby team, having naming rights to Boktown will ensure that they bring the game of rugby even closer to Springbok supporters and their customers alike.

Treble has been managing SSC, the official supporter’s club for the Springboks, since 2001 and has been activating Boktown events all over South Africa since 2004. The official supporters’ village creates a unique experience that goes beyond the 80 minutes on the field and offers passionate Springbok fans the best alternative to being at the game. Fans watch the test live on the big screen but the entertainment starts long before the first whistle and continues long after the final whistle with live entertainment, prizes and giveaways, best dressed fan competition and activities for the kids. Fans also get a chance to formally engage with select South African Rugby Legends through a structured ‘Q&A’ session before and after the game

For MTN, rugby is seen as an influential factor in developing national unity and creating positive change. This is further reinforced through unique competitions like ‘The Call Up’ where MTN is searching for the official Bozza, who will be the “social eyes and ears” for South Africa. Campaigns of this nature are just some ways in which MTN hopes to bring the supporters closer to the Springboks. Having naming rights to Boktown further solidifies MTN’s place as a fervent supporter of South African sport and rugby in particular.

Treble Group is extremely excited about the new partnership with many plans to bring South African rugby closer to its supporters through MTN and the Springbok Supporters’ Club.

Treble activates DHL Express Employee of the Year

A sneak peak at what the Treble team were up to last week when we organised and managed the DHL Express Employee of the Year. DHL Express employees from 42 Sub-Saharan African countries graced Cape Town surrounds to celebrate their 2017 achievements. We are really proud to be associated with DHL, and deliver world-class activations together.

Treble supports fundraising for Cape Town Hospitals

Treble was so grateful for the opportunity to support the annual AEEI Charity Golf day and help them raise funds for Cape Town public hospitals. Our activation of the 12th hole will contribute to a donation to Paarl Hospital.

Treble delivers top quality service of entertainment and hospitality at DHL Newlands

Newlands, Cape Town – The DHL Stormers were back to winning ways in their Vodacom Super Rugby campaign at DHL Newlands against the Reds on a cool and cloudy Saturday evening, with a nail-biting 25-19 win. Treble Group was right in the middle of all the action providing hospitality and entertainment solutions to the DHL Newlands crowd.

Treble provided our outstanding and efficient food and beverage solution to the thousands of spectators who turned up to support their boys. We saw to the management of the Castle Lawns, which was buzzing with excited as fans who were eager to begin the gees with a cold Castle Lager and some rugby banter in the beer garden. The stadium bars and kiosks were lively with hungry and thirsty fans and our vendors delivered cordially.

The Treble team also activated entertainment and hospitality at the event. We were pleased to host the DHL KFM Waterwise competition winners, who scored free tickets to the match for their innovative #DayZero advice. We also hosted the DHL Superbru Couch Experience winners, where a handful of lucky fans got to witness front row action by watching the rugby right on the fields, mere meters away from the goal posts.

Half-time entertainment was also managed by the Treble team, seeing to the activation of the DHL Half-Time Cannon Ball Challenge. As usual, this was a fun crowd favourite with DHL Stormers fan Jason Pascoe winning the R 1,000 cash prize.

“It was an awesome feeling being on the middle of the field at DHL Newlands and obviously winning was even better,” said Pascoe, who was overwhelmed by the whole experience.

We wish the DHL Stormers all the best on their derby tour to Pretoria, Johannesburg and Durban to face the Vodacom Blue Bulls, Emirates Lions, and Cell C Sharks respectively.

General Tire sponsorship of Lifesaving South Africa catches award-winning attention

Sandton, Johannesburg – The Sport Industry Group shortlisted the General Tire sponsorship of Lifesaving South Africa for “Best New Sponsorship” at the 2018 Sport Industry Awards. Treble Group, the exclusive commercial and marketing agents of the sponsorship, partnered General Tire with Lifesaving South Africa in November 2016 in a joint effort to promote safety on the road and safety in the water. We are exceptionally proud of the achievement and with the awareness that the sponsorship has brought to lifesaving in our country.

The marketing campaign takes advantage of Treble’s 360° approach and unites General Tire and LSA’s shared vision of adventure, sport and safety. Covering three key areas, namely, community service, lifesaving as a sport and drowning prevention education, our marketing solution raises awareness with a comprehensive branding and communications solution.

Community service

In the first year, Treble made sure that all 86 lifesaving clubs in South Africa received duty branding, with all 4,500 active lifeguards receiving fully-branded duty kit. LSA was proud to carry the General Tire brand on all designs, emphasising the team effort between the two organisations. We also managed the GT LSA Duty Calls social media competition, which successfully encouraged lifesaving clubs and their local communities to promote the sponsorship across a wide variety of platforms.

Lifesaving as a sport

In March 2017, General Tire stepped up as the title sponsor to the Lifesaving SA Surf National Championships, in Cape Town for the Junior/Senior age categories and in Port Elizabeth for the Nipper age category. Through an ongoing, innovative media campaign, Treble crafted all editorial content in-house and ensured constant media engagement and awareness in print, digital media and television. This included the introduction “Lifesaving” as a unique sporting category on the Sport24 website and network of media, complete with General Tire branding on the web page. The event also received coverage on SuperSport with two 26-minute segments on SS Showcase and SS Catch-up.

Drowning prevention education

General Tire also sponsored LSA’s Schools Watersmart Programme, a CSI programme that aims to enrich the drowning prevention portion of South Africa’s national curriculum. General Tire and LSA take education around drowning prevention to the next level with interactive talks and workshops, and excursions to the beach, where learners get to witness lifesavers in action. The programme has trained 48 facilitators throughout South Africa, who, in turn, reached over 17,000 learners in 2017. This does not include the number of learners affected by 15,000 posters and flyers distributed at school outreaches and social events.

 

Since the inception of the sponsorship in January 2017, lifesaving in South Africa has grown form strength to strength and the awareness of the General Tire brand has become synonymous with lifesaving. We are holding thumbs for General Tire and Lifesaving South Africa for the Sport Industry Awards in May 2018.

DHL Africa Cup a resounding success for Treble

Cape Town – This past weekend, DHL Express employees from all over Sub-Saharan Africa converged in beautiful Cape Town for the inaugural DHL Africa Cup. The football tournament and cheerleading competition, an internal employee incentive programme for DHL Express employees, ended with resounding success and high spirits for everyone involved.

Treble Group is proud beyond words to have been appointed as the official event organisers of this stellar event. Our full-service and multi-disciplinary team was in its element, involving destination management, entries and registration, branding and logistics, food and beverage and digital communications. Planning and developing began in July last year and, using “It’s time for Africa!” as the theme, Treble conceptualised a uniquely African edition of the tournament that also maintained DHL’s high global standard.

Our insights and experience with travelling and eventing throughout Africa allowed us to offer DHL a tailored destination management solution, where we organised international flights, transfers between venues and accommodation for over 450 delegates from 40 different countries. This included a custom, online registration system, which we developed in-house, specific to the event’s needs.

Treble secured Ajax Football Club, in Parrow, as the tournament venue for the weekend, and branded its 12 acres of ground in DHL yellow and red. We kept supporters and resting participants entertained with mascots, inflatables, live music by Gavin Edwards and Jeremy Olivier, and the People’s Tent – 1,000 square meters of fun and relaxation, including virtual reality tours, PlayStation 4, foosball and ping pong, face-painting and lounging areas.

The football and cheerleading action was followed by an afterparty each night at Zip-Zap Circus, which our events team converted to a personalised, DHL night club, complete with trapeze artists and electric flame dancers! Treble was right at home providing the food and beverage solution for the entire weekend, from bars to food trucks and manging caterers.

Treble also provided a full-service digital communications solution, which included developing a customised website that encompassed a phone-first standard to adapt to the African scale of technology. The website was complimented with a social media campaign that kept attendees up-to-date with important event information and gave employees and families back home all the news from on the ground in Cape Town.

We have been thrilled with the feedback we received from DHL Africa Cup attendees and would like to thank DHL Express SSA for giving us the privilege to turn on an event of this calibre. We cannot wait to begin working with DHL again on Africa Cup 2019!

DHL Africa Cup 2018 – Copyright (C) Thinus Maritz, www.tm-media.co.za

DHL Africa Cup 2018 – Copyright (C) Thinus Maritz, www.tm-media.co.za

DHL Africa Cup 2018 – Copyright (C) Thinus Maritz, www.tm-media.co.za

DHL Africa Cup 2018 – Copyright (C) Thinus Maritz, www.tm-media.co.za

Quinton Fortune honours Hellenic FC talent

Milnerton, Cape Town – South African football legend and former Manchester United midfielder, Quinton Fortune, paid Hellenic Football Club a visit, to honour one of the club’s young and promising talents, Roy Keane.

Keane recently represented in South Africa’s U17 squad in Lesotho, where he showcased his incredible flair and hard work. Keane was named after the Red Devils legend by his father, Mario, who is a passionate Man United supporter, to say the least. Since then, Keane has exhibited great passion for the sport and is intent on becoming a professional footballer.

In honour of Keane’s international achievement, Fortune paid a visit to Hellenic Football Club to present him with a congratulatory pair of Adidas soccer boots. Fortune made a highlight of yesterday evening’s training session by delivering a series of motivational talks.

“Quinton was a very promising youngster at 14 and was taken aside by Colin Gie, ex Hellenic player and coach, and ex FC Fortune club owner,” said Mark Byrne, Chairman of Hellenic Football Club.

“Quinton worked his proverbial socks off every day and was a very focused youngster who knew what he wanted and was prepared to sacrifice the normal teenage things to spend as much time as he could on improving his soccer. He spoke to all our players and challenged them to do exactly the same.”

Hellenic FC, based in Milnerton, Cape Town, is in the business of nurturing young kids and turning upcoming talent into professional football players. Led by Hellenic stalwart Mark Byrne, the Club focuses on grounding their players, from U11 to U18, in a solid education and places a non-negotiable focus on the boys applying themselves in their studies and life skills.

“Hellenic has a unique programme that places focus on the boys’ roots,” said Kyle Nel, Managing Director of Treble Group. “It’s a clear sign of what the Club nurtures and what they can turn out that they have attracted Quinton’s attention.”

Treble was delighted to catch-up with Fortune, sharing memories of when our current CEO, Selwyn Lewis, was chairman of FC Fortune. We are grateful to Quinton for his gesture to the boys at Hellenic FC and look forward to seeing more international talent coming out of the Club.