Treble delivers world-class branding and media solution for 2017 General Tire Lifesaving SA National Championships

Camps Bay, Cape Town / Kings Beach, Port Elizabeth – Treble recently activated two outstanding events over two weeks for the General Tire Lifesaving South Africa National Championships, lifting the profile of the sport in the South African sporting sphere and giving the sport and organisation the recognition it deserves.

As the exclusive commercial agent for Lifesaving South Africa (LSA) and the marketing agency for the General Tire sponsorship of LSA, Treble was the official branding and communications agency for the Master and Junior & Senior National Championships held in Camps Bay, Cape Town from March 30 to April 1, and for the Nipper National Championships held at Kings Beach, Port Elizabeth from April 6 to April 8.

Treble Group Managing Director, Kyle Nel comments, “We are proud to have staged and facilitated this excellent, world-class sporting event, and ensuring our clients project their objectives accordingly. We are thrilled to associate ourselves with such a community, and to join the drive in growing awareness around water safety and drowning prevention.”

LSA’s mission is to be recognised as the world’s leading water safety organisation, which is accessible to all communities, and to be at the forefront in the development of aquatic skill, measured by competition, dynamic leadership and marketability. Treble secured General Tire as the official sponsor of Lifesaving South Africa, in a move that fitted perfectly with General Tire’s mission to be safe on the road, as well as in the water.

In addition, Treble was responsible for securing additional partners to the events. DHL was appointed as the official logistic partner for LSA and aQuellé came on board as the official water supplier.

A full branding solution, which included beach branding, inflatable competition arenas, stage and big screens, a VIP viewing tower and a public activation zone, Treble was the master mind behind the success of the events.

A well-crafted social media and communications content plan engaged with the clubs and lifesavers across all lifesaving platforms. A media partnership with media giant Independent Group included daily and weekly coverage in local newspapers (Weekend Argus, Cape Argus, Saturday Independent and Sunday Tribune) to promote and showcase the event across the country. The Treble Media video production team was responsible for shooting a range of inserts for SuperSport. This included a Showcase feature, five Catch Up inserts, two Blitz inserts and two dedicated 26 minutes highlights programmes, which featured on SuperSport in April. These televised showcases are a type of broadcast that LSA had not been exposed to previously.

The events were well supported by a host of local South African celebrities for the General Tire Lifesaving SA Celebrity Challenge. Springbok rugby legend Percy Montgomery, local comedian and Lifesaving SA brand ambassador Siv Ngesi, Paralympian swimmer Achmat Hassiem (himself a former lifeguard), and Expresso presenter Ewan Strydom, competed against each other over a series of lifesaving events. The grand prize of R20,000 donation to a charity of choice. The prize went to Percy Montgomery, who donated it to the SA Children’s Home, as well as the GT LSA Water Smart Programme.

Treble is proud to have facilitated this exciting partnership and to have delivered a professional sports event. The ability to leverage and maximise the various elements that the General Tire sponsorship provides has been an amazing experience and we are excited to deliver even more in the future.

For more information about General Tire and Lifesaving South Africa, visit:, or follow GT and LSA on social media:

General Tire: Facebook @GeneralTireSA   Twitter @generaltire_sa   Instagram @generaltire_sa

Lifesaving SA: Facebook @LifesavingSouthAfrica   Twitter @LifesavingSA   Instagram @lifesavingsouthafrica

Treble and WP Rugby raise over R800,000 for Hubs Development Programme

Cape Town – Guests of Treble Group and the Western Province Rugby Football Union donated in excess of R800,000 for the Hubs Development Programme last night, at the second annual Fundraising Dinner and Auction. The event took place at the Southern Sun Cape Sun Hotel. Tsogo Sun generously donated the venue to the cause.

The Hubs Development Programme aims to develop and promote rugby within historically disadvantaged schools, providing educators with coaching skills and creating employment for volunteer coaches. More importantly, the programme keeps learners away from negative influences by involving them in training and tournaments. The purpose of the Hubs Dinner was to raise funds for the programme.

Guests at the event enjoyed a three-course meal served by none other than the DHL Stormers squad! The players had great fun waiting on the WP Rugby Exco, DHL Stormers team management and distinguished VIP’s from top firms all over Cape Town. Local comedian, Siv Ngesi provided barrels of fun and laughter as MC. Guests were entertained by classy and upbeat local band, Coda, who kept feet tapping and heads bobbing with their smooth vocals and jazzy saxophone.

DHL Stormers Head Coach, Robbie Fleck, and DHL Stormers Captain, Siya Kolisi, came forward to highlight the importance of the Programme. Siya shared his story of how he was ‘found’ and nurtured into the top rugby player he is today in a way that echoes the Hubs Development Programme. He acknowledged how his first coach was a major influence on him as a player and a man.

“If we had the Hubs Programme back in the day, we would have found twenty Siya’s!” said Fleck.

We also got to meet some of the beneficiaries of the Programme who came forward to share their stories, how they have been aided by the Programme and to say thank you to the patrons.

“It’s a really emotional experience, to see how others have benefited,” said Kolisi. “I know how they feel and how much it means to them to receive new boots or a new jersey.”

Siv chaired a highly energetic and intense auction! He raised the stakes with each bid and encouraged patrons to dig deep into their pockets, resulting a very profitable auction in the end. Between the auction and the various raffles that took place during the evening, close to R800,000 was raised. Treble Group and WP Rugby would like to thank all the sponsors who generously donated prizes and auction items.

The evening was another great success for Treble and WP Rugby, who are working together to extend the reach of the Programme in future, beyond the annual Hubs Dinner. We look forward to seeing what the partnership will create.

Browse the gallery photos from the magical evening here:

Hubs Fundraising Dinner & Auction

Please get in touch with Warwick Anderson to request a copy of any of the photos: [email protected].

Treble continues to deliver world-class hospitality and entertainment at DHL Newlands

Newlands, Cape Town – Treble Group was present at DHL Newlands to provide hospitality and entertainment to the thousands of spectators who arrived to watch the DHL Stormers take on the Jaguares, on Saturday, March 4, 2017.

The DHL Stormers started a winning streak, with a 32-25 score against the Jaguares. Treble continued as the event managers of Castle Lawns, activating the ever-popular beer garden on behalf of Club Newlands, in partnership with South African Breweries. A large crowd of spectators filled the Lawns to sit back and relax before the game. The atmosphere was chilled but cheerful as garden-goers filled benches and spread out on the grass, Castle Lagers in hand!

The DHL Newlands food and beverage solution was also taken care of in the usual seamless and successful fashion. The stadium bars and kiosks were bustling with thirsty and hungry fans and we and our vendors delivered generously. The 100’s Bar and exclusive Club Newlands Lounge were crowded with patrons, regular and new.

Half-time entertainment was taken care of in-part, by our activation team, who manage the DHL Delivery Half-Time Run Challenge. The competition itself was another rocket-success, with winner Annemaree Meyer grabbing the R 1,000 prize!

At the end of the match, we activated the exclusive PostNet Kids Signing Session, where 20 lucky kids from Paarl got to meet and greet their favourite DHL Stormers players and get their t-shirts signed right in the centre of the hallowed DHL Newlands field.

The Treble team was extremely happy with the second home game at DHL Newlands and we cannot wait for the next home game, when the DHL Stormers take on the Toyota Cheetahs on Saturday, April 1, 2017.

Treble activates War Room experience for Club Newlands sponsors

City Centre, Cape Town – Treble successfully hosted Club Newlands’ sponsors in an insightful and entertaining War Room experience at the Southern Sun Cape Sun hotel on Friday, February 24, 2017.

The Club Newlands War Room is a rare occasion where the DHL Stormers head coach, Robbie Fleck, takes time out of his game day preparation to offer his insights and his plans on the upcoming Super Rugby season. The sponsors were lucky enough to be privy to top secret DHL Stormers strategy and the inner workings of the world-class team!

“Sponsors are the lifeblood of the game,” said Club Newlands Director, Selwyn Lewis. “The Club Newlands team would like to thank our valued sponsors for their continued support of the club and our teams. We sincerely hope that they enjoyed this incredible and rare experience.”

Treble appointed the Southern Sun Cape Sun to deliver a high-class spread and food and drink while sponsors and Western Province Rugby management and exco networked and chatted about the upcoming season. We then treated the sponsors to the highly-anticipated by Fleckie before revealing the DHL Stormers pre-game pep video.

Treble would like to thank DHL, Brightrock, SA Breweries, Tsogo Sun, Oude Molen, Peninsula Beverages, CellC, The Entertainer, PostNet and Deep Heat for their years of contribution to Club Newlands, and we look forward to building more unique opportunities with them in the future.

Treble Group Set To Feed Masses At The Derby Game Of The Rugby Season!

Newlands – Sports marketing and entertainment firm Treble Group, are set to feed the masses at what is being pegged as the derby of the rugby season. Treble Group has provided the Food & Beverage solutions to many large-scale sporting events, including HSBC Cape Town Sevens & Durban’s East Coast Radio Discovery Big Walk.

As the team prepares to feed in excess of 35 000 famished and parched rugby fans this weekend, attendees can expect a wide variety of refreshments including curries, burgers, fish & chips, donuts, ice-cream and the rugby supporter’s staple, biltong.

Running a tight ship, Operations Manager at Treble Group, Sherwyn Thompson prepares for a busy game day, servicing not only the vending stations around the stadium, but also the watering holes dotted around the property.

‘We are pleased to be the Food & Beverage provider at Newlands Rugby stadium for another season running. The opportunity to feed such a large crowd as well as the challenges faced in doing so is our specialty. We are committed to constantly improving our contribution.’ – Sherwyn Thompson, Treble Group.

One outstanding feature which has become a crucial part of Newlands rugby culture is the famous Castle Lawns, activated by Treble at the old Mill House, a prominent figure in the rich heritage story of Newlands rugby.

The iconic Castle Lawns will host members of the public for a festive ‘pre-match’ before they make their way into the stadium to witness the action on the pitch. SAB and Peninsula Beverages provide the beverage solution while visitors are entertained by the various activations which take place on the greens.  The Treble Group operations team ensures a pleasant experience in a controlled environment where revelers can safely celebrate the sport they love.

DHL Stormers Announced For Clash Against Vodacom Blue Bulls This Saturday

Newlands Rugby Stadium – Thursday afternoon was balmy and filled with anticipation for the announcement of the DHL Stormers squad, pegged to go head to head with the Bulls this Saturday.

DHL Stormers head coach, Robbie Fleck, announced the appointments of captain Siya Kolisi and vice-captain Eben Etzebeth, who will make their debut in their respective positions, this Saturday against the Vodacom Blue Bulls, at Newlands Rugby Stadium.

Fleck expressed his delight in the selection and described it as a ‘good combo’. Speaking at the official pre-match press conference, Fleckie emphasized that the pair are a strong combination and that the squad is the same strength as they were at Curry Cup level. ‘Whoever worked hard last season was rewarded, we look forward to following through what was started and although there are tough obstacles we are going into the season confidently. The wait is over, it’s time to get stuck in.’

He went on to describe Eben Etzebeth as a ‘quality rugby player who has finally found his feet within the squad’, he also applauded the 22-year-old’s understanding of how to play the Bulls.

When asked about his excitement about being selected as captain of the 2017 Stormers squad, 25-year-old captain Siya Kolisi said that while he is obviously excited (‘The Bulls is the team you want to start the season with!’), his main focus is to have a great game on Saturday. His coach pinned him as a natural choice for the squad captaincy. ‘He is a great kid and a humble man. The team really enjoy his leadership qualities.’ Said Robbie Fleck about Kolisi.

Captain Siya Kolisi told Treble Group yesterday that he is appreciative of the fans’ support and enjoyed reading the tirade of best wishes posted on his social media platform by adoring supporters. His special message to Club Newlands members is that he is committed to giving his best out on the pitch this season and is excited to see them out in full force at the stadium showing their love.

About the Bulls he said that they’re facing a good squad who have made great purchases and that the boys look forward to playing them this weekend.

Fleckie also touched on the bench, adding that in modern day rugby, the bench selection is completely tactical. ‘A strong bench is key.’ With Robbie Fleck’s commitment to honing young talent within the squad and the leadership comprising of two world class players, we look forward to what the DHL Stormers will serve up this Super Rugby this season.

Kick-off is this Saturday 25th February at 19:30pm sharp, on the sacred grounds of Newlands Rugby Stadium, home to the DHL Stormers.

The squad is as follows:

15 SP Marais
14 Cheslin Kolbe
13 EW Viljoen
12 Damian de Allende
11 Dillyn Leyds
10 Jean-Luc du Plessis
9 Jano Vermaak
8 Nizaam Carr
7 Siya Kolisi (captain)
6 Rynhardt Elstadt
5 Pieter-Steph du Toit
4 Eben Etzebeth (vice-captain)
3 Wilco Louw
2 Bongi Mbonambi
1 JC Janse van Rensburg

Replacements: 16 Ramone Samuels, 17 Oli Kebble, 18 Frans Malherbe, 19 Chris van Zyl, 20 Sikhumbuzo Notshe, 21 Dewaldt Duvenage, 22 Dan Kriel, 23 Rob du Preez

Treble honours Club Newlands & WP Rugby sponsors in an evening of appreciation and song

Green Point, Cape Town – Treble Group, in partnership with Club Newlands and Western Province Rugby, managed an evening of song and socialising at the Grand Café & Beach last night, to show appreciation to our sponsors.

We invited the full DHL Stormers team to mingling with the sponsors, partners and WP Rugby exco and management before the event was opened by Supersport presenter and rugby commentator Matthew Pearce.

President of Western Province Rugby Football Union, Thelo Wakefield, delivered a powerful message to the team and guests, conveying a heartfelt thank you to all the sponsors, which include DHL, Brightrock, Peninsula Beverages, Deep Heat, The Entertainer, SAB, Oude Molen, Postnet, Cell C and Tsogo Sun.

Coach Robbie Fleck, affectionately known as ‘Fleckie,’ then took the stage to give the audience a season overview, where he highlighted the importance of giving the younger players in the squad more game time during Super Rugby. The coach also talked the crowd through how far the team has come and his vision for the 2017 squad.

The Q&A session that followed with flanker Siya Kolisi, wing Damian De Allende and lock Eben Etzbeth highlighted each player’s spirit, ability and support of each other as teammates, the latter sentiments emphasized by Kolisi when he expressed how important it is for him to provide support to his teammates on the field.

Treble invited local Afro-operatic pop sensations Gugulethu Tenors, who wowed audiences with their impressive vocals and energetic renditions of South African classics like ‘Pata Pata,’ ‘The Click Song,’ ‘Meadowlands’ and the ever patriotic ‘Nkosi Sikelele Afrika.’ We appointed the catering team at the Grand to present an excellent feast and first-rate service to our valued guests.

The vibe carried on until late into the night with the players, management and sponsors consorting on the sand under the stars celebrating their alignment and the 2017 season going forward.

Treble would like to extend our sincere thanks to the world-class sponsors and partners with whom we have the honour to work. We look forward to activating with you in 2017!


Treble successfully manages DHL Club Newlands Sleepover

Newlands, Cape Town – Treble Group was extremely satisfied with the successful execution of the DHL Club Newlands Sleepover, which took place on Friday, February 3, 2017, at the iconic DHL Newlands Rugby Stadium.

The legendary Sleepover event, celebrating over a decade in existence, began with kids being treated to an exclusive training session with some of the DHL Stormers. As the field started to fill up, the energetic group was ushered onto the stands with the help of MC, Carl Wastie from KFM, for a group photo that embodied the camaraderie of the event.

26 members of the DHL Stormers team, including Scarra Ntubeni, Damien De Allende, Juan De Jongh and Eben Etzbeth, joined the children to assist in the short coaching clinic and a game of tag rugby, while parents were engulfed in an insightful War Room session with Coach Paul Feeley and two players. The parents had the opportunity to pose pertinent questions about the upcoming season, strategy and the future of the sport in SA, in the Q&A session.

The War Room was followed by a signing and photo session where the children had the opportunity to engage with their heroes one-on-one while getting their DHL rugby balls signed by the team.

The children received an informative chat around nutrition and fitness before an exciting Play-the-Bounce obstacle course by Brightrock, winning participants awesome spot prizes. The adults wore DHL plane and delivery van suits to participate in the DHL Delivery Run, much to the delight of their children cheering them on from the side lines. Once the grand prize was given to the parent-and-child pair who participated with the most spirit, tents were pitched on the hallowed grounds of DHL Newlands and the braai fires got going to end off the night before lights-out.

Treble would like to thank DHL, Brightrock, Tsogo Sun, Peninsula Beverages, CellC, The Entertainer, Deep Heat, Checkers, DSTV and SA Breweries, whose much-valued contributions added to the awesomeness of the event.

General Tire and Lifesaving South Africa launch sponsorship & call-to-action to captivated media!

CAPE TOWN, South Africa – The glamourous Grand Beach Café in sunny Cape Town was abuzz with media, lifeguards, City officials, industry executives, personalities and swimwear models on Wednesday afternoon for the grand announcement of General Tire as the official sponsor of Lifesaving South Africa.

The event opened with refreshing cocktails at the Grand’s opulent beach bar, before commencing with the business of the day.

Guests were ushered into the cool shade of the restaurant where the press conference began with Kyle Nel, MD of Treble Group, introducing the first speaker of the day, President of Lifesaving South Africa’s (LSA) Dylan Tommy.

Tommy touched on key points on preventative drowning, safe swimming zones and LSA’s commitment to reducing the number of drownings. He also schooled media on the Water Smart programme, whereby LSA had trained up 43 presenters to go into schools conveying their water safety mission statement in the form of an interactive lesson, which was heard by 9000 learners over a period of 6 months.

His speech was a perfect lead in to Dr Colleen Saunders’ talk on drowning statistics and the shocking statistics that there are roughly 1500 fatal drownings in South Africa every year, most drownings occur in children under the age of five years old and that for every female that drowns, there are four males that drown. Dr Saunders also mentioned how much of a positive impact the General Tire sponsorship could mean for research and statistics, which would mean more accurate reporting on annual drownings which in turn would protect the most vulnerable members of the populace.

Jamie Jacobson, lifeguard at Clifton Lifesaving Club, says he became a lifeguard, at first, for sport and because of the fun factor, but as he got older he enjoyed helping people, keeping the beach safe while learning new skills.

Spearheading the General Tire LSA sponsorship is Niel Langner, Marketing Manager of Continental Tyre South Africa (Conti), who also highlighted the importance of having fun on the beach, a dam, a home swimming pool, driving home General Tire’s pay off line ‘Anywhere Is Possible’. Langner expressed GT’s delight in getting involved in an initiative with ‘soul’ – ‘There is a good synergy in what we’re trying to achieve by reducing the amount of road related fatalities. It’s about facilitating the work of the 7000 volunteers of Lifesaving South Africa, multiplying their efficiency by providing funding and providing equipment.’

General Tire has come on board to support LSA across their three main areas of operations:

  1. Naming Rights Partner to both Senior and Nipper National Championships
  2. Primary Partner to LSA Duty Squads
  3. Presenting Partner to LSA Schools Water Safety Programme

The overall Call to Action was for parents, City officials, Lifesaving South Africa, General Tire executives and members of the media, to help reduce the number of drownings around the country.

Members of LSA then went on to simulate a rescue in the crisp waters of Granger Bay, to an astounded crowd, some whom have never seen a rescue take place before. All the action was captured on a Go-Pro which underlined the importance of LSA’ work and punctuated the event with an actuality aspect.

The launch ended with members of the media and invited guests schmoozing, networking and being treated to delicious ‘beach lunch’ and drinks which rounded off an informative launch in a beautiful setting in the Summer sun.