The much-anticipated HSBC World Rugby Sevens Tournament kicked off in the Mother City this weekend, luring thousands of sports fans to Cape Town stadium to show support for their favourite teams.
With nearly 50 000 revellers in one space, Treble Group has taken it in their stride to be the official Food & Beverage logistical facilitator of the tournament for the second year in a row and have scored in every way possible. Drawing from the wealth of expertise within the organisation, as well as the experience drawn from last year’s data.
The Treble logistics and events team have diligently endeavoured the task of ensuring that thousands of rugby supporters at Cape Town Stadium are fed and thirsts are well quenched, whilst providing them with a variety of public food and beverage options.
Retail giants, Food Lovers Market, set up a spacious pop-up store conveniently situated on the outer concourse of the stadium and offered the public hot meals in addition to providing multiple speciality food kiosks, including a sushi bar, around the inner concourse of the stadium.
Brew masters SAB commanded a strong presence, peppering both the inner and outer concourses with watering holes to satiate even the thirstiest of fans. Taking a lesson from last year’s hits and misses, the Treble team mapped out the logistics with military precision and made certain that the points were sufficiently staffed to avoid long queues.
Fans took to social media to express their delight in the turnaround of the food and beverage component of the Sevens tournament, compared to last year’s event.
The overall vision was to give stadium visitors a relaxed, enjoyable and quality experience while delivering a food and beverage solution with accuracy, synergy and fluid efficiency.