Treble kicks off 2016 with a Bright new sponsorship

BrightRock has rapidly established itself as one of the fastest-growing players in the intermediated individual life market in South Africa.

According to BrightRock executive director Suzanne Stevens, the partnership echoes the company’s strong performance to date and will help grow the awareness of its brand among consumers in its target market.

Stevens commented: “We’re thrilled to be involved with two of South Africa’s most beloved rugby properties and helping to bring top-class rugby action to such a large, diverse and passionate fan base across South Africa”.

BrightRock’s involvement as a business sponsor for the DHL Western Province and DHL Stormers teams will be visible in the DHL Newlands stadium and the BrightRock logo will proudly appear on the back of all match-day jerseys.

Treble conceptualised, marketed and ultimately secured the BrightRock sponsorship opportunity. The collaboration seemed a good fit as the insurance player required a sporting property which could give them the branding and experiential platform to launch their brand to the broader South Africa market.

Treble Group’s Managing Director, Kyle Nel, has a long standing relationship with Suzanne Stevens. Together, Treble and BrightRock reviewed a number of opportunities. Ultimately the WP Rugby and BrightRock association has presented a strategic fit as to where BrightRock is with their current brand and business strategy.

We look forward to working with the dynamic BrightRock team on this exciting new venture.