After Treble Group was awarded the Food and Beverage Rights for the HSBC Cape Town Sevens Tournament, Treble set about working with a number of stakeholders to implement a food and beverage solution for potentially the biggest sporting event ever held at the iconic Cape Town Stadium.
The event was held over two days, on 12 and 13 December 2015, as the South African leg of the global tournament, and will be held in Cape Town for the very first time.
The World Sevens Series (WSS) is owned by IB Tournaments Limited (IBT), who are responsible for the staging and organisation of the World Sevens Series. The South African Rugby Union (SARU) is responsible for the hosting of the tournament in South Africa. SARU has full ownership and responsibility for the successful delivery of all Event Management, Marketing, Hospitality, Ticketing, Food and Beverage and other Commercial Rights.
Treble was mandated to oversee the entire Food and Beverage solution for the event in the stadium:
“The Treble Events Team experienced a number of key learnings from the event and are well positioned going forward,” said Managing Director of Treble, Kyle Nel.
The Treble team is looking forward to continuing to work closely with SARU on this exciting venture.
Should anyone be interested in discussing a potential Food and Beverage investment around the event, please contact [email protected].