General Tire and Lifesaving South Africa partner to promote water safety across South Africa

CAPE TOWN, South Africa, 20 December 2016 – We are proud to announce that the General Tire brand is officially the new title sponsor to Lifesaving South Africa (LSA). The General Tire brand is a brand of Continental Tyre South Africa. In line with the Continental Tyre South Africa road safety ‘Vision Zero’ initiative, General Tire identified the opportunity to partner with LSA to not only keep you safe on the roads but to keep you safe when you are at the beach, swimming pools or at a dam. The General Tire motto is “Anywhere is Possible,” enabling customers to enjoy their journeys and adventures. Keeping you Safe on the Road and on the Beach!

LSA is a service and sporting organisation that is committed to providing lifeguarding services and to help the development of aquatic skills to all communities of South Africa. LSA equips thousands of lifeguards with the skills needed to protect South African beaches and inland swimming areas to create safe havens for tourists and communities.

During the peak season, between December and January, South Africa experiences a high rate of drownings and road accidents. The General Tire and LSA partnership is the perfect blend of both environments, illustrating the importance of promoting safety on the road and safety on the beach.

“General Tire is proud to be associated with LSA. General Tire is committed to making a difference and partnering not only with LSA, but making a difference to all the voluntary lifeguards who contribute to the safety of the South African public,” said Niel Langner, CTSA Marketing Manager.

General Tire has come on board to support LSA across their three main areas of operations:

  1. Naming Rights Partner to both Senior and Nipper National Championships
  2. Primary Partner to LSA Duty Squads
  3. Presenting Partner to LSA Schools Water Safety Programme

Niel Langner stated, “We are both proud and excited about this opportunity to partner with LSA. We have made an initial 3-year commitment and look forward to working with lifeguards, clubs and LSA to build our profile and association with this great South African organisation and the public who enjoy the benefits of the service that LSA provides.”

“We appreciate and understand the difference this sponsorship will make to Lifesaving South Africa. We are very aware of the tough economic climate and to have an international brand like General Tire come on board to support LSA is greatly appreciated. We are committed to working closely with the General Tire team to ensure that both our and their objectives are met as we move forward together,” said Dylan Tommy, LSA President.

Treble Group is proud to have facilitated this exciting partnership. The Treble team has a thorough understanding of the sport and service LSA provides and will work with General Tire and LSA to leverage and maximise the various elements that the sponsorship provides. In due course, working with LSA, more detailed information will be coming forth regarding the opportunities and benefits General Tire plans to initiate with LSA and its associated Club.

Springbok Supporters Club brings ‘Gees’ to Cape Town Sevens

Cape Town Sevens Tournament held at Cape Town Stadium this past weekend was as much about the fans as it was the rugby.

Springbok Supporter’s Club dispatched a team of ‘gees distributors’, in the form of our Communications Team plus promoters, who took on the task of immersing into the masses at Cape Town Stadium, capturing the crowd in full supporter mode and handing out Springbok trinkets to fans with the best costumes and best supporter’s spirit.

The response on the ground was enthusiastic and the latter echoed through the social media, with all three SSC platforms coming alive during the tournament not only engaging fans attending the Sevens, but also including those who could not be there, giving them the feeling that they were right there on the stands with the other fans.

Springbok Supporter’s Club managed to capture some fantastic shots of rugby lovers in all their glory, dressed in outlandish costumes and injecting spirit into the event.

“The Springbok Supporters Club (SSC) had a presence at the HSBC Cape Town Sevens to engage and interact with supporters who attended the event. Our main aim was to create awareness around the club and to get supporters closer to the action behind the scenes.” –  Kyle Nel – MD, Treble Group on behalf of Springbok Supporters Club

Relive the Cape Town Sevens action by following the Springbok Supporter’s Club social media channels:

Facebook: Springbok Supporter’s Club
Twitter: @Saboksupporter
Instagram: @SAboksupporter

Treble delivers Food & Beverage excellence at Cape Town Sevens

The much-anticipated HSBC World Rugby Sevens Tournament kicked off in the Mother City this weekend, luring thousands of sports fans to Cape Town stadium to show support for their favourite teams.

With nearly 50 000 revellers in one space, Treble Group has taken it in their stride to be the official Food & Beverage logistical facilitator of the tournament for the second year in a row and have scored in every way possible. Drawing from the wealth of expertise within the organisation, as well as the experience drawn from last year’s data.

The Treble logistics and events team have diligently endeavoured the task of ensuring that thousands of rugby supporters at Cape Town Stadium are fed and thirsts are well quenched, whilst providing them with a variety of public food and beverage options.

Retail giants, Food Lovers Market, set up a spacious pop-up store conveniently situated on the outer concourse of the stadium and offered the public hot meals in addition to providing multiple speciality food kiosks, including a sushi bar, around the inner concourse of the stadium.

Brew masters SAB commanded a strong presence, peppering both the inner and outer concourses with watering holes to satiate even the thirstiest of fans. Taking a lesson from last year’s hits and misses, the Treble team mapped out the logistics with military precision and made certain that the points were sufficiently staffed to avoid long queues.

Fans took to social media to express their delight in the turnaround of the food and beverage component of the Sevens tournament, compared to last year’s event.

The overall vision was to give stadium visitors a relaxed, enjoyable and quality experience while delivering a food and beverage solution with accuracy, synergy and fluid efficiency.

Treble successfully activates DHL fan park at Cape Town Sevens

Treble Group executed a highly successful activation of the DHL area at the HSBC World Rugby Sevens Tournament held in Cape Town on the 10th and 11th of December 2016. The activation campaign kicked off with a DHL Sevens Ticket Giveaway which involved remote controlled DHL branded racing cars which approaching unsuspecting members of the Cape Town public, surprising them with tickets to the Sevens Rugby Tournament  The area attracted myriads of fans through a variety of activities catering to both adults and children. Some of the innovative exercises included a bobbing heads lip sync challenge, remote controlled cars on a mini race track, the mechanical ball stand and the massage area.

The DHL activation area was brought to life using a branded inflatable castle and a branded cubicle which ensured that the DHL area was impossible to miss.

The bobbing heads lip sync challenge was one of the highlights of the activation due to its originative nature. The bobbing heads lip sync challenge required people to lip sync a song of their choice inside the cubicle. The faces of the participants would appear on a screen outside the cubicle where people on the DHL pavilion could watch the performance. This activity gave both the participants and viewers something to laugh about whilst still ensuring that the Treble achieved maximum presence for the DHL brand.

The massage area was another notably successful aspect of the activation, particularly for the adults. There was a constant flow of people on the DHL couches, enjoying a few minutes of downtime before they returned to the Cape Town Sevens action.

Not only was the DHL area one of the most prominent areas situated on the outer concourse, it was also highly prominent inside the stadium. The stands were filled with personalised DHL branded signs, DHL blow up sticks and DHL branded clappers. Treble’s tactical use of the promoters ensured that there was a constant DHL presence in both the inner and outer concourse of the stadium. The promoters could filter into the crowd and provide supporters with DHL gear before a game, ensuring once again, that DHL was the leading brand at Cape Town Stadium in terms of visibility.

‘The primary objective was to showcase as much visual content for DHL at the event as possible, which was achieved by using strongly branded simulators, mobile pop-up containers and inflatable domes.’ – Monrol Bailey –  Branding, Treble Group.

Treble reappointed as official event managers for the Discovery East Coast Radio Big Walk

Newlands, Cape Town – Treble are proud to announce that they have been reappointed as the official event management agency for the Discovery East Coast Radio Big Walk, for a further three years.

Discovery, East Coast Radio and Treble have collaborated their efforts for the past 7 years, using their skills and expertise to jointly plan, sponsor, coordinate, administer, manage and execute the Discovery East Coast Radio Big Walk.

Going forward, Treble will be responsible for all organisational and staging aspects of the Big Walk in conjunction with all the event sponsors and partners.

The Discovery East Coast Radio Big Walk is a mass participation walking event staged in Durban during the month of May, starting with just 1,800 in 2004 and growing to over 30,000 participants today.

The event unites young and old to walk as one community along one of most beautiful promenades in the country. There are four routes; 5km, 10km, 15km and the 20km timed race, all starting at uShaka Marine World and finishing at People’s Park, Moses Mabhida Stadium.

The Discovery East Coast Radio Big Walk has become KwaZulu-Natal’s most walked and talked-about event. Treble is proud to stage this world-class event and will continue to strive to exceed participants’ expectations. We look forward to building more opportunities and events of this nature.

Treble activates Bestmed and WP School of Excellence sponsorship with motivational season launch

On Wednesday, 19 October 2016, Treble activated the official 2016/2017 season launch of the Bestmed WP School of Excellence programme, at Stellenberg High School in Stellenryk. This is part of Treble’s commitment as the account managers for the Bestmed WP School of Excellence sponsorship.

The Bestmed WP School of Excellence identifies young talent and creates a platform to prepare and develop the aspiring players with the skills they need in order to become the WP Rugby heroes of the future.

Parents and kids were invited to attend the launch. The highlight of the evening was guest speaker, DHL WP Rugby and DHL Stormers player Sikhumbuzo Notshe, who spoke about his journey from the Bestmed WP School of Excellence right through to the senior team. He left the players with words of encouragement; to remain humble and true to yourself.

Some of the U19 and U21 DHL WP Rugby players, Bestmed and WP Rugby management, were all present to show their support to the young players.

General Manager of WPRFU Amateur Rugby, Danny Jones, and Bestmed Executive of Sales, Marketing and Distribution, Chris Luyt, gave moving motivational speeches and handed the boys their Bestmed WP School of Excellence pins and goodie bags.

In addition, the evening marked the official launch of the “School of Excellence” tab on the Western Province Rugby website ( which will be the new home for all the latest Bestmed WP School of Excellence news and events.

Congratulations to all of those who are taking part in the Bestmed WP School of Excellence programme. We wish all the athletes every success. May your dreams and aspirations come true, as you embark on the journey to become the WP Rugby legends of the future.

Treble Successfully Activates Boktown for the Castle Lager Rugby Championship

Boktown, owned by the Springbok Supporters’ Club and managed by Treble Group, creates a unique experience for Springbok supporters, who cannot make it to the actual Springboks Test Matches. The official supporters’ fan village is brought to life by live acts, great sponsor giveaways and fan meet and greets with SA Rugby legends, current injured Springbok players and Bokkie; the official Springboks Mascot.

The Springbok Supporters’ Club hosted Boktown events around South Africa during the Castle Lager Rugby Championships, at the following venues:

  • Montecasino, Johannesburg
  • Silverstar Casino, Johannesburg
  • Suncoast Durban, Durban

In addition to the venues mentioned above, the Springbok games were screened at these venues:

  • Hemingways, East London
  • Emnotweni, Nelspruit
  • Golden Horse, Pietermaritzburg
  • Garden Route, Mossel Bay

We would like to take this opportunity to thank the passionate Bok Supporters for showing your support at Boktown.

Thank you to the Springbok Supporters’ Club Boktown sponsors and partners who generously contributed to the successful events. Thank you to Tsogo Sun, Mango, Castle Lager SA, SA Rugby Legends Association and the South African Rugby Union. With your shared vision, passion and commitment, we will continue to create world-class events of this nature.

Visit for more info.

President’s Cup Final at DHL Newlands

On Saturday, 24 September 2016, The President’s Cup Finals Day took place at DHL Newlands. Congratulations to Stellenbosch on displaying world class rugby and walking away the 2016 Present’s Cup Trophy!

The President’s Cup Final’s Day showcased the incredible talent at club level and displayed the overwhelming support that WP Club Rugby receives from their local supporters. The teams and their supporters are a true reflection of Western Province rugby; filled with passion, pride and heritage.

The highlight of the day was the fact that supporters could enjoy a festival of club rugby and celebrate Heritage Day with a Bring ‘n Braai in the stadium. The smell of braai added to the electric atmosphere and proudly Cape Town gees on the day.

This event would not have been possible without the support of the official sponsor TotalSports and supplier TJ’s Braai. A huge thank you to our media partners: Cape TV and Die Burger.

What an incredible way to end of the season. We look forward to bigger and better President’s Cup Final’s Day in 2017!

Click here to view all the photographs of event.

Treble Group lands Bestmed WP School of Excellence commercialisation account

Bestmed is the proud sponsor of Western Province Rugby’s School of Excellence.

The Bestmed School of Excellence plays a vital role in developing young rugby talent for DHL Western Province age-group teams.‪

President of the Western Province Rugby Football Union, Mr Thelo Wakefield, said that the support of Bestmed as a sponsor of the WP School of Excellence will help nurture young talent for years to come.

“The Bestmed WP School of Excellence is instrumental in helping us identify elite squads of talented individuals, helping prepare them for selection to their applicable DHL WP teams that will participate in the national Youth Weeks.

Watch this video clip to better understand the Bestmed and WP quest for rugby excellence:

Treble Group is proud to come on board as rights holder managers for this amazing partnership, and looks forward to commercialising more world-class initiatives and sponsorship opportunities of this nature.

Treble Group activates Captain’s Run and War Room Experience for Momentum

Treble Group, on behalf of Club Newlands, invited Club Newlands’ valued sponsor, Momentum and their VIP guests, to the inner sanctum of the DHL Stormers before their big quarterfinal clash against the Chiefs at DHL Newlands.

The sponsor and their guests attended the DHL Stormers Captain’s Run; the final team training session, normally held a day before kick-off, not open to the media or to the public. They enjoyed a quick meet and greet with their favourite DHL Stormers players in the tunnel, before proceeding to the Club Newlands Lounge for a tasty lunch and War Room experience.

The DHL Stormers War Room is a unique occasion where the DHL Stormers head coach, Robbie Fleck, took time from his game day preparation to give his insight and his plans for the quarterfinal clash.

Coach Robbie Fleck planned a “fearless approach” to the team’s playing style and focussed on playing smart rugby. Unfortunately the DHL Stormers lost their quarterfinal match but the team is determined to take valuable lessons from their defeat and come back stronger next season.

“Sponsors are the lifeblood of the game,” said Club Newlands Director, Selwyn Lewis. “The Club Newlands team would like to thank Momentum for their continued support of the club and our teams. We sincerely hope that our valued sponsor enjoyed this incredible and unique experience.”

Click here to view all the images.

We look forward to building more unique opportunities with all of Club Newlands’ sponsors in future.