WP Rugby have appointed Treble Group as their exclusive commercial agency

Treble have been appointed as WP Rugby’s Exclusive Commercial Agents, and have a clear mandate to review and shape all the commercial opportunities across the WP Rugby teams, and the respective programmes.

Commenting on their appointment, Selwyn Lewis, Chairman of Treble Group, said: “We are delighted to partner with the most successful Rugby Union in South Africa’s history, and we look forward to bringing huge additional commercial value to the Union”.
Kyle Nel, Managing Director of Treble Group, said: “These are exciting times as Treble has the ability to bring innovative thinking as we shape opportunities and tailor-make them for potential partners to WP Rugby.”

This was evident in the recent association between Land Rover and WP Rugby. Treble consolidated a number of existing arrangements to give Land Rover a unique offering across all the key components of WP Rugby, from the WP Rugby Institute, right through to the senior teams. This afforded Land Rover exclusivity, a clear positioning and a strong association with WP Rugby.


Treble undertakes and manages the following for WP Rugby:

1.     Sponsorship and Supplier Opportunities

·         DHL Stormers and DHL Western Province

·         WP Rugby Institute

·         WP Rugby School of Excellence

·         WP Rugby – Club Rugby Competitions

·         Platinum Patron Programme

2.     All stadium vending of food and beverages

·         DHL Newlands bars

·         Club Newlands, the Official Supporters Club of DHL Stormers and DHL WP

Treble has the ability to shape an offering for you, with new and innovative thinking, and a team to ensure that your partnership is brought alive.

Treble Group secures Landrover as an official associate partner, and exclusive vehicle partner to the DHL Stormers and DHL WP

Treble Group has brought innovative thinking into the cluttered domestic rugby sponsorship market. Rather than seek 3 individual sponsors for the team jersey (which is the industry practice), Treble helped WP Rugby to rationalize and consolidate their Associate Sponsorship Programme. The aim was to secure 1 major commercial partner, rather than 3 smaller partners, and thus provide a major platform for the Associate Partner.

In this regard, Land Rover has come on board as the Official Associate and Exclusive Motor Vehicle Partner to DHL Stormers and DHL Western Province. As a result only DHL, Land Rover and Adidas will receive branding on the team apparel. Further the, WP Rugby executive, players and management will be able to build much stronger and deeper relationships with a smaller number of key partners.

The rugby season is long, and access to players and management is always an issue in sponsorships. However it is vital for players and management to bring the association and passion of the sponsorship alive beyond just match day. As a result, with a smaller number of tier1 sponsors, the ability to deliver on these demands is improved significantly.

Additionally this is a great achievement, with exciting times ahead, as DHL and Land Rover are both major sponsors of Rugby World Cup 2015, and also major sponsors of DHL Stormers and DHL Western Province.

DHL Clifton Beach Challenge

DHL Express, currently the sponsor of Western Province Rugby, including the DHL Stormers and DHL Western Province, celebrated their new partnership with Clifton Surf Lifesaving Club with the revival of the famous Clifton Beach Challenge.

Hundreds of people flocked to Clifton Fourth Beach on 19 January 2014 to witness the DHL Stormers go head to head with the DHL Clifton Surf Lifesaving Club, Adidas, Allan Gray, Good Hope FM and various bloggers in an afternoon of touch rugby.

Allan Gray walked away with the corporate challenge trophy while the DHL Stormers reigned supreme, winning the overall touch rugby challenge.

Congratulations to all the teams, especially the DHL Stormers. See you next year!